电视媒体对中华文化的表现形式分析

发布时间：2018-01-26 15:03

本文关键词： 电视媒体文化符号公益广告中华文化　出处：《中国广播电视学刊》2017年05期 　论文类型：期刊论文

【摘要】：文化强国战略是我国民生质量全面提升的重要国策,电视媒体和文化传播的结合是我国传统文化传播的重要机遇,也是电视传媒发展的时代需求。近年来,以历史经典与文化资源为主要内容的电视文化类节目层出不穷。本文首先以《百家讲坛》《见字如面》《中国诗词大会》《朗读者》等电视文化类节目为例,从文化符号传承民族精神的角度,探讨分析了电视媒体在表现传承传统文化中的作用;接着以《爱传递》《你好,2017》等公益广告作品为例,探讨分析了公益广告传播中华道德理念问题;最后,文章探讨分析了解说词在体现传统文化理念的作用。
[Abstract]:The strategy of cultural power is an important national policy to improve the quality of people's livelihood in China. The combination of TV media and cultural communication is an important opportunity for the traditional cultural communication of our country, and it is also the demand of the times of the development of TV media in recent years. TV cultural programs with historical classics and cultural resources as the main content emerge in endlessly. First of all, this paper takes the TV cultural programs such as "A hundred Lecture", "the Chinese Poetry Congress" and "the Reader" as an example. From the perspective of cultural symbols to inherit the national spirit, this paper analyzes the role of TV media in the performance of traditional culture. Then, taking the public service advertising works such as "Love transfer" "Hello" and so on, as an example, this paper discusses and analyzes the issue of spreading Chinese moral concept in public service advertising. Finally, the article analyzes the role of commentary in the embodiment of traditional cultural ideas.
【作者单位】：河南平顶山学院;
【分类号】：G222
【正文快照】： 随着“文化强国”理念的进一步确立和人民日益增长的文化需求的不断提高,传统文化的现代化传播成为社会各界关注的焦点。新媒体语境下,电视媒体承担文化传播成为我国传统文化传承的主要渠道之向你们全家人说,“坚强度过每一天,我在天堂里仍深爱着你们、注视着你们,你们要充实

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