社交媒体礼仪:数字关系情境下的伦理方案与效果辨析

发布时间：2018-02-02 18:27

本文关键词： 社交媒体数字关系虚拟交往礼仪伦理　出处：《现代传播(中国传媒大学学报)》2017年08期 　论文类型：期刊论文

【摘要】：社交媒体是沟通的媒介,更是关系生成之所,它作为一种新的讲述形式及交往媒介,有其自在的语法逻辑和动力系统。基于社交媒体出现的交往问题,自我规制的兴起,以及新媒介技术下的新文化规则,提出了"社交媒体礼仪"的概念,用于描述当下社交媒体的这种崭新的交往情境,并试图发现交往方式以及情境重组的理论规律。作为现实礼仪的一种延伸和重塑,社交媒体礼仪具有技术性、符号性、比特化等特征,它能够提升人际交往效能、缓和国内矛盾、加强国际对话、促成世界性议题的讨论。同时,作为一项符号性伦理方案,需要建立现实机制,与之配套和互动,促进现实问题的解决和公共性实现。
[Abstract]:As a new form of narration and communication medium, social media has its own grammatical logic and dynamic system, and based on the communication problems of social media, social media is the medium of communication. The rise of self-regulation, as well as the new cultural rules under the new media technology, put forward the concept of "social media etiquette", which is used to describe the new communication situation of the current social media. As an extension and remolding of practical etiquette, social media etiquette has the characteristics of technology, symbolism, bit and so on. It can enhance the effectiveness of interpersonal communication, ease domestic contradictions, strengthen international dialogue, and promote the discussion of world issues. At the same time, as a symbolic ethical scheme, it is necessary to establish a realistic mechanism, matching and interaction with it. To promote the solution of practical problems and the realization of publicity.
【作者单位】：暨南大学新闻与传播学院;
【基金】：国家社科基金青年项目“移动传播情境下中国优秀传统文化传播与融入研究”(项目编号:17CXW002)的研究成果
【分类号】：G206
【正文快照】： 一、引言社交媒体与伦理变迁的关联主要有两条路径:一是工具或平台论。社交媒体除了成为道德和伦理的讨论焦点,还可以作为一个工具或平台,促进道德的讨论。(1)比如You Tube这样的视频分享网站就有成为一个道德问题的讨论和辩论的平台的潜力,增强道德价值意识和道德行为模范作

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