从电视娱乐节目看电视媒介的道德责任

发布时间：2018-02-03 13:51

本文关键词： 电视娱乐节目商业属性公共属性道德责任　出处：《吉林建筑大学》2017年硕士论文　论文类型：学位论文

【摘要】：经过二十多年的发展,中国的电视娱乐节目进入黄金发展时期,主要表现为在线电视娱乐节目数量多、节目内容丰富多彩、观众的关注度较高,等等。但与可喜的成绩相伴的是,目前电视娱乐节目中表现出的一些道德问题常常引起争议,比如节目缺乏人文关怀,泛娱乐化;媚俗现象和审丑的风气屡禁不止;有些节目中主持人或者嘉宾为了博噱头发表拜金主义言论,等等。所有这些现象都在一定程度上挑战着社会主流价值观和道德观,并且,令人担忧的是,这类现象和行为持续发展的下去可能会对青少年的世界观、人生观、价值观的形成有着负面影响。电视媒介作为大众传播的手段,历来应具备双重社会属性,一为商业属性,二是公共属性。前者意味着电视娱乐节目首先是一种商品,需要能够面对广告商和电视观众“售卖”自身以实现盈利来维持自身的运营和发展;后者意味着相比一般商业产品来说,电视娱乐节目还应具有公共道德责任,包括传播主流价值观、引导公众向善和审美。从这两重属性看,目前电视娱乐节目中表现出的诸多不良道德现象反映的问题在于,电视媒介过于关注自身的商业属性而过分追求商业利益,却忽视了自身公共属性所要求的社会道德责任。本文恰是以电视媒介的这两种属性作为理论分析基础,结合电视娱乐节目的发展历史和过程,讨论电视娱乐节目中的道德责任缺失的成因及其实现机制。
[Abstract]:After more than 20 years of development, China's television entertainment program into the golden development period, mainly for the number of online television entertainment programs, rich and colorful program content, audience attention is high. However, with gratifying achievements, some moral issues in the current TV entertainment programs are often controversial, such as the lack of humanistic care, pan-entertainment; The phenomenon of kitsch and the atmosphere of judging ugliness do not stop; Some show hosts or guests make money worship remarks in order to blog gimmicks, and so on. All of these phenomena challenge the mainstream values and morality of society to some extent, and, worryingly, it is. The sustained development of such phenomena and behaviors may have a negative impact on the formation of youth's world outlook, outlook on life and values. As a means of mass communication, television media should always have dual social attributes. The former means that TV entertainment program is first a kind of commodity, which needs to be able to face advertisers and TV viewers to "sell" themselves in order to achieve profit to maintain their own operation and development; The latter means that compared with commercial products, TV entertainment programs should also have public moral responsibility, including the dissemination of mainstream values, leading the public to good and aesthetic. At present, the problems reflected in many bad moral phenomena in TV entertainment programs are that the TV media pay too much attention to their own commercial attributes and excessively pursue commercial interests. This paper takes the two attributes of television media as the theoretical basis of theoretical analysis, combined with the development history and process of TV entertainment programs. This paper discusses the causes and realization mechanism of the lack of moral responsibility in TV entertainment programs.
【学位授予单位】：吉林建筑大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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