论视觉传播中广告图像的伦理边界

发布时间：2018-02-15 19:33

本文关键词： 广告图像视觉传播广告形象图像化情感诉求广告主题传播过程含蓄性广告意识户外媒体 　出处：《艺术评论》2017年02期 　论文类型：期刊论文

【摘要】：正当下,传播技术的变革催生了一个全新的“读图时代”,现代传媒适应当今消费社会的需要,制造和传播大量的广告信息,广告图像数量的剧增,无疑成为视觉文化中最为显见的表征。应该说,“读图时代”造就了“视觉看来是人类最高尚的感官”~([1])地位。广告图像不仅提供了愉悦和快感,给受众带来新的信息,而且引导某种生活趣味从而影响人们的生活方式。然而,不容忽视的是,伴随着广告图像化传播过程,也出现了某种
[Abstract]:While, communication technology revolution spawned a whole new era of "reading", the modern media to meet the needs of the consumer society, a large number of manufacturing and dissemination of advertising information, advertising images of the dramatic increase in the number of the most obvious characterization will undoubtedly become the visual culture. It should be said that the era of "reading" created a "visual view is the noblest of human senses" ~ ([1]) status. Advertising image not only provides joy and pleasure, bring the audience to new information, and guide a taste of life can affect people's way of life. However, can not be ignored, with the advertising image of the communication process, also appeared in some

【作者单位】：苏州市职业大学艺术学院;

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