传统媒体与新兴媒体如何“相向而行”
发布时间:2018-03-03 19:29
本文选题:媒体融合 切入点:互联网+ 出处:《新闻战线》2017年09期 论文类型:期刊论文
【摘要】:媒体融合并非一次直线式的飞跃。新兴媒体同样在遭遇波峰和波谷,在探索前进中,传统媒体和新兴媒体其实需要"相向而行",并共同奔向下一段夹杂未知的旅程。"互联网+"VS"+互联网",技术VS内容,产品VS服务,入口VS出口,这些媒体行业的"天问",有如一个个斯芬克斯之谜。如何破解这些谜团,成为媒体融合发展中的必答选择题。
[Abstract]:Media convergence is not a straight-line leap. Emerging media are also experiencing peaks and troughs as they explore their way forward. Traditional and emerging media actually need to "walk in the opposite direction" and move on to the next uncharted journey. "Internet" vs "Internet", technology vs content, products vs services, import vs exports, These media industry's "heaven ask", like a sphinx riddle. How to solve these riddles, become the media integration development of the answer multiple choice.
【作者单位】: 暨南大学新闻与传播学院;
【分类号】:G206
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本文编号:1562378
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