新媒体视域下主流意识形态建设信息环境的嬗变及话语策略

发布时间：2018-03-05 00:30

本文选题：新媒体　切入点：主流意识形态　出处：《江淮论坛》2017年05期 　论文类型：期刊论文

【摘要】：新媒体的不断发展已经对我国主流意识形态建设的信息环境产生深刻影响。新媒体特质通过对传统权威的消解、主体个性的唤醒、传统思维方式的置换对主流意识形态建设环境产生影响。在充分考量传统媒体与新媒体差异的基础上调整主流意识形态话语建设的应对之策势在必行。重视话语力量积极构建网络传播话语体系,占领话语表达优势地位;加强对话意识顺应媒介传播特征,树立情理交融的意识形态教育观;增强善治观念掌握网络舆情监控权,重视新媒体传播导向作用是在新信息环境下建设主流意识形态的必然策略进向。
[Abstract]:The continuous development of new media has had a profound impact on the information environment of the construction of mainstream ideology in our country. The replacement of the traditional mode of thinking has an impact on the environment for the construction of the mainstream ideology. It is imperative to adjust the countermeasures for the construction of the discourse of the mainstream ideology on the basis of fully considering the differences between the traditional media and the new media. The power actively constructs the network dissemination discourse system, Occupy the dominant position of discourse expression; strengthen the consciousness of dialogue to conform to the characteristics of media communication, set up the ideological education view of the blending of reason and reason, strengthen the concept of good governance to master the right of monitoring network public opinion, Attaching importance to the guiding role of new media communication is the inevitable strategy to construct the mainstream ideology under the new information environment.
【作者单位】：北京航空航天大学;
【基金】：北京市宣传文化高层次人才培养资助项目“‘中国梦’宣传教育与高校思想政治教育融合研究”(2016XCB114)
【分类号】：D64;G206

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