奥运光环下北京的嬗变——2009—2016年国外主流媒体关于北京报道的分析报告

发布时间：2018-03-06 18:34

本文选题：主流媒体　切入点：奥林匹克运动会　出处：《现代传播(中国传媒大学学报)》2017年06期 　论文类型：期刊论文

【摘要】：以2008年北京奥运之后,近8年国外主流媒体关于北京的报道为研究对象,通过对报道的定量分析和文本细读,发现国外主流媒体关于北京报道的总量呈增长之势,每年都有涉及2008年北京奥运的相关报道。本文从全球城市发展角度出发,提出北京的媒体塑造策略:政府应通过传播内容、传播者素养、传播方式等多方面努力"说透北京",让外国人"读懂北京",积极塑造北京繁荣发展的全球城市形象。北京已跻身全球城市之列,北京全球城市形象的塑造是无法孤立的,应从国际信息网络与国内信息网络的联通角度出发,对其发展进行更为宏观的把握。
[Abstract]:After the Beijing Olympic Games in 2008, after the recent eight years of foreign mainstream media reports on Beijing as the object of study, through quantitative analysis of the reports and careful reading of the text, it is found that the total amount of reports reported by foreign mainstream media on Beijing has shown an increasing trend. Every year there are related reports about the 2008 Beijing Olympic Games. This paper, from the perspective of global urban development, puts forward the media shaping strategy of Beijing: the government should disseminate content, communicator literacy, The mode of communication and other efforts to "understand Beijing" so that foreigners "understand Beijing" and actively shape the global city image of Beijing's prosperity and development. Beijing has become one of the global cities, and the shaping of Beijing's global urban image cannot be isolated. From the angle of connection between international information network and domestic information network, we should grasp its development more macroscopically.
【作者单位】：北京语言大学党委宣传部;北京语言大学新闻传播学院;
【基金】：北京市宣传文化高层次人才培养资助项目“媒体话语与主流意识形态传播”(项目编号:2016XCB125)的研究成果
【分类号】：G206

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