第五媒体的盈利模式探究

发布时间：2018-03-15 08:57

本文选题：第五媒体　切入点：移动互联网　出处：《吉林大学》2016年硕士论文　论文类型：学位论文

【摘要】：互联网技术的迅猛发展,受众对互联网的利用率也在不断提高,个人电脑已经远远无法满足受众对互联网服务的需求,此时移动客户端的服务不断发展与完善,又由于其自身移动性强,互动性强的特点,又能够满足受众伴随性及个性化的需求,移动客户端服务聚集了大量受众。根据2015年德勤全球移动消费调查数据显示超过60%的用户表示订阅了4G服务,只有不到40%的用户还未订阅,可见移动4G时代已经到来,4G的利用率之高,发展水平之快很大程度上促进到了移动客户端市场。继互联网这一第四媒体出现后,以手机为代表的移动客户端成为眼下新兴的新媒体,被称为第五媒体,第五媒体的不断发展壮大使得对第五媒体服务的研究炙手可热。既然以手机为代表的移动客户端已不再只是单一的通讯工具,而是重新被界定了角色与功能,各类服务也重新梳理建构,且成为新兴的传播媒介,那么其盈利模式也必然随之发生转变,这一新媒体的盈利模式探究是本文研究的主体。在第五媒体竞争市场中,存在竞争激烈、盈利模式不清晰等问题。本文通过对第五媒体经济兴起的过程中不同的阶段研究;现有盈利模式分析;盈利模式的特点和存在的问题以及解决方案进行分析探究,以期寻求第五媒体服务市场更大的利润空间。
[Abstract]:With the rapid development of Internet technology and the increasing utilization of Internet, personal computers have been unable to meet the needs of Internet services. At this time, mobile client services continue to develop and improve. Because of its strong mobility and strong interactive characteristics, it can also meet the needs of audience concomitant and individualized. Mobile client services have a large audience. According to Deloitte's Global Mobile Consumer Survey in 2015, more than 60% users said they subscribed to 4G services, and fewer than 40% did not. It can be seen that the age of mobile 4G has arrived and the utilization rate of 4G has been so high that the rapid development level has greatly promoted the mobile client market. After the emergence of the 4th media on the Internet, Mobile client, represented by mobile phone, has become a new media, called 5th media. With the development of 5th media, the research on 5th media service is very hot. Since mobile client, represented by mobile phone, is no longer a single communication tool, it has redefined its role and function. If all kinds of services are reorganized and constructed, and become a new medium of communication, the profit mode of the new media will inevitably change. The research on the profit model of this new media is the main body of this paper. In the 5th media competition market, There are some problems, such as fierce competition, unclear profit model, etc. This paper studies the different stages in the process of the rise of media economy in 5th, analyzes the existing profit model, and so on. The characteristics, problems and solutions of the profit model are analyzed and explored in order to seek more profit space in the 5th media service market.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206-F

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