信息生态视角下微信用户信息共享行为影响因素研究

发布时间：2018-03-16 00:30

本文选题：微信　切入点：信息生态　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：微信因其操作简单、交流便捷、功能丰富等特点,在社交通讯、生活服务、内容分享等领域获得了用户的认可,是人们最常使用的即时通信工具。随着微信用户数量的持续增长,微信信息共享中的信息过剩、信息污染、信息不对称等信息生态化问题也日益凸显,如何利用微信提供更符合用户需求的信息,如何构建更好的微信信息环境以促进微信信息共享实现,如何利用和挖掘微信用户的主观态度以提升信息共享效果等均是亟需探讨的问题。信息生态理论强调信息、信息环境、信息技术以及信息人四者之间的协调发展,这为微信信息共享研究提供了新的理论视角。因此,本文从信息生态视角出发,以微信为研究切入点,探究微信用户信息共享行为影响因素。本文在对国内外有关微信、信息共享行为、信息生态研究现状进行总结的基础上,首先,基于信息生态理论对微信信息共享中的信息生态系统进行分析;其次,结合信息共享行为相关理论及已有文献梳理可能影响微信用户信息共享行为的因素,并通过半结构化访谈法对影响因素进一步补充和完善;最后,构建微信用户信息共享行为影响因素模型并提出研究假设,采用问卷调查法进行数据收集,通过验证性因子分析检验数据的信度和效度,利用结构方程模型对影响因素模型及假设进行验证,以探讨微信用户信息共享行为影响因素间的影响关系。本文以406份有效调查问卷为样本进行实证分析,结果显示微信信息、微信信息环境、微信信息技术对微信用户的信息共享意图具有正向影响作用;微信用户的信息共享意图对信息共享行为具有正向影响作用;微信用户的学历在微信信息、微信信息环境、微信信息技术对微信用户的信息共享意图影响关系中具有调节作用。最后,对微信用户信息共享行为影响因素进行讨论分析,其中,微信信息环境因素对微信用户信息共享行为的影响作用最大,微信信息因素次之,微信信息技术因素最小。在此基础上,从微信信息、微信信息环境、微信信息技术、微信用户角度,提出微信信息共享相关建议,以促进微信信息共享中信息生态因子的和谐发展和信息生态系统的动态平衡,从而有利于微信信息共享中信息生态问题的解决。
[Abstract]:Because of its simple operation, convenient communication and rich functions, WeChat has been recognized by users in the fields of social communication, life service, content sharing, etc. WeChat is the most commonly used instant messaging tool. With the continuous growth of the number of WeChat users, the information surplus, information pollution, information asymmetry and other information ecological problems in WeChat information sharing have become increasingly prominent. How to make use of WeChat to provide more information that meets the needs of users, how to build a better information environment of WeChat to promote the realization of WeChat information sharing, How to utilize and excavate the subjective attitude of WeChat users in order to improve the effect of information sharing is an urgent problem. The theory of information ecology emphasizes the harmonious development of information, information environment, information technology and information person. This provides a new theoretical perspective for the study of WeChat information sharing. Therefore, from the perspective of information ecology, this paper takes WeChat as a starting point to explore the influencing factors of WeChat users' information sharing behavior. On the basis of summarizing the research status of information sharing behavior and information ecology, firstly, based on the theory of information ecology to analyze the information ecosystem in WeChat information sharing; secondly, Combined with the theory of information sharing behavior and the existing literature combing the possible factors that may affect the information sharing behavior of WeChat users, and through semi-structured interviews to further supplement and improve the influencing factors; finally, The model of influencing factors of information sharing behavior of WeChat users was constructed and the research hypotheses were put forward. The data were collected by questionnaire, and the reliability and validity of the data were tested by confirmatory factor analysis. The structural equation model is used to verify the influencing factors model and hypothesis to explore the influence relationship between the influencing factors of WeChat users' information sharing behavior. In this paper, 406 valid questionnaires are used as samples to conduct empirical analysis, and the results show that WeChat information is based on WeChat information. WeChat information environment, WeChat information technology has a positive impact on WeChat users' information sharing intention; WeChat users' information sharing intention has a positive impact on information sharing behavior; WeChat users' education is in WeChat information. WeChat information environment, WeChat information technology to WeChat users of information sharing intention in the impact of the relationship. Finally, WeChat user information sharing behavior factors are discussed, among them, WeChat information environment factors have the most influence on WeChat users' information sharing behavior, WeChat information factors take second place, WeChat information technology factors are the least. On this basis, from WeChat information, WeChat information environment, WeChat information technology, WeChat information technology, WeChat information environment, WeChat information technology, In order to promote the harmonious development of information ecological factors in WeChat information sharing and the dynamic balance of information ecosystem, this paper puts forward some suggestions on WeChat information sharing from the perspective of WeChat users, which is beneficial to the solution of information ecological problems in WeChat information sharing.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G252

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