矩阵协同式政务新媒体发展研究

发布时间：2018-03-16 04:19

  本文选题：政务新媒体　切入点：新媒体矩阵　出处：《中国出版》2017年16期 　论文类型：期刊论文

【摘要】：经过前期在多个城市政务新媒体建设上的积极探索,矩阵协同式政务新媒体在创建基础、政策鼓励、自身特征等方面具备了向全国推行的优势。但在推行过程中,矩阵协同式政务新媒体依然存在着新媒体意识不足、机制不完善、效果不明显等问题。文章基于对其发展的原因进行研究,找寻存在的问题,并提供发展建议。
[Abstract]:After the positive exploration on the construction of new media in many cities, the matrix cooperative new media has the advantages of establishing foundation, policy encouragement and its own characteristics. However, in the process of implementation, the new media has the advantage of promoting to the whole country. The new media of matrix cooperative government still has some problems, such as lack of consciousness, imperfect mechanism and indistinct effect, etc. Based on the research on the reasons of its development, this paper looks for the existing problems, and provides some suggestions for development.
【作者单位】： 中央财经大学新闻传播系;
【基金】：2016年北京市社科联政策咨询课题“北京市政务新媒体传播工作研究”(020874116001)的阶段性研究成果
【分类号】：D63;G206
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本文编号：1618303