基于微信公众号的少数民族文化传播策略研究

发布时间：2018-03-19 01:17

  本文选题：微信公众号　切入点：少数民族　出处：《贵州民族研究》2017年02期 　论文类型：期刊论文

【摘要】：以我国少数民族文化领域微信公众号为研究对象,结合微信传播指数WCI对少数民族微信公众号的运营状况进行分析,结果表明,受人口、地域、语言、经济等多种因素影响,我国少数民族微信公众号影响力在民族分布上呈现出集聚特征;公众号发布文章数量分化较为严重;公众号传播内容以时政新闻和社会事件为主,进行本民族文化的宣传和推广相对较少;公众号运营水平整体较低,难以满足受众的文化需求。建议在文化、旅游部门的支持下进行专业化运营,大力弘扬少数民族传统文化,促进少数民族地区旅游业的发展以及民族文化保护传承与产业化开发的协同发展。
[Abstract]:Taking Official account of WeChat in the field of minority culture as the research object, and combining with the WeChat spread index (WCI), this paper analyzes the operational situation of ethnic minority WeChat Official account. The results show that it is influenced by many factors, such as population, region, language, economy and so on. Official account's influence on minority WeChat shows the characteristics of agglomeration in the distribution of ethnic groups; the number of articles published by Official account is divided seriously; and the dissemination content of Official account is dominated by current political news and social events. There is relatively little propaganda and promotion of the national culture; Official account's overall operation level is relatively low, and it is difficult to meet the cultural needs of the audience. It is suggested that professional operations should be carried out with the support of the cultural and tourism departments to vigorously promote the traditional culture of the minority nationalities. To promote the development of tourism in minority areas and the coordinated development of national cultural protection, inheritance and industrialization.
【作者单位】： 山东大学管理学院;山东大学(威海)商学院;
【分类号】：G122;G206
，

本文编号：1632175