“微传播”场域中的信息碎片化与误读——基于“罗尔事件”中一个细节的网络民族志考察

发布时间：2018-03-24 00:37

  本文选题：微传播　切入点：微博　出处：《西南民族大学学报(人文社科版)》2017年05期

【摘要】：信息碎片化是微博、微信等"微传播"场域中的一个重要特征,信息的碎片化容易在公众中激发出刻板印象效应,造成信息的误读。通过对"罗尔事件"的网络民族志考察,还原事件主角罗尔"重男轻女"公众形象的建构过程,指出信息误读背后既有信息不足的原因,也有情绪化的非理性因素,同时也有某种基于微博、微信运营的市场理性,这些因素交织在一起,共同构成微传播场域复杂的舆论环境。
[Abstract]:Fragmentation of information is micro-blog, WeChat and other micro propagation is an important feature in the field of information, easy to fragmentation in the public excited stereotype, misunderstanding caused by information. Through the network of ethnography of the "Rolle incident" investigation, the construction process of reducing incident protagonist Rolle "patriarchal" public image it is pointed out that the information, misreading is due to the lack of information behind, there are emotional and irrational factors, there are also some based on micro-blog, WeChat rational market operation, these factors are intertwined, constitute the micro communication field of complex media environment.

【作者单位】： 中南民族大学学报编辑部;
【分类号】：G206.3
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本文编号：1655955