媒体参与食品安全社会共治的条件与策略

发布时间：2018-03-25 22:21

本文选题：食品安全　切入点：社会共治　出处：《管理评论》2017年05期

【摘要】：现有研究多从理性假设出发探讨媒体参与食品安全治理的作用,鲜有探讨媒体参与食品安全治理的具体条件和情境。本文构建有限理性假设条件下的媒体与食品生产经营者的不完全信息动态博弈模型,研究表明,媒体参与食品安全社会共治有三个重要约束条件:一是生产经营者感知声誉损失的敏感程度,二是媒体参与社会共治的主观价值判断,三是政府需要对监管保持常态化而非"运动式"监管处罚。因此,媒体参与食品安全社会共治的主要策略有四:(1)社会声誉机制是媒体参与社会共治的重要前提,除惩罚和问责外,监管者还可采取判罚违规者社会服务令等多种方式提高社会声誉机制的有效性;(2)媒体对食品安全违规行为或事件进行持续跟踪调查或深度报道,而非"运动式"报道或采访;(3)媒体参与食品安全社会共治既需要权威媒体介入,也需要新媒体介入,形成全覆盖的媒体监督体系,才会对违规生产行为构成足够震慑;(4)媒体参与社会共治的监督尽可能采取媒体群体监督的模式,既需要从体制和社会责任感上建立制度和规则来参与,也需要从选拔合适的媒体记者角度来参与社会共治。
[Abstract]:Much of the existing research from the perspective of rational hypothesis to explore the media to participate in food safety governance, seldom discussed media to participate in food safety management of specific conditions and situations. Research shows that the game model, this paper constructs an incomplete information dynamic media and food production operators under the assumption of limited rationality, the media to participate in the food safety community governance has three important constraints: one is sensitive to the degree of production operators perceived loss of reputation, two is the subjective value judgment of media in social governance, the three is the government needs to keep normalization of supervision rather than "moving" regulatory penalties. Therefore, the main strategy of the media to participate in the food safety community governance has four: (1) society the reputation mechanism is an important prerequisite for the media to participate in social governance, in addition to punishment and accountability, regulators can also take a violation of community service order in a variety of ways to improve the social reputation The effectiveness of the mechanism; (2) the media of ongoing follow-up or in-depth coverage of food safety violations or events, rather than the "movement" reports or interviews; (3) the media to participate in the food safety community governance requires not only the authority of the media involved, but also the need for new media, media coverage of the perfect shape supervision system. Will constitute a sufficient deterrent to illegal production behavior; (4) the media to participate in the supervision of social governance as much as possible to take the media mode for group supervision, not only need to establish system from the system and the sense of social responsibility and rules to participate in, also need to select the right angle from the media reporters to participate in community governance.

【作者单位】：中山大学管理学院;
【基金】：国家社会科学基金重大招标项目(14ZDA074)
【分类号】：F203;G206

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