基于社会网络分析的移动舆情传播模式及监管策略研究

发布时间：2018-04-01 23:35

本文选题：网络舆情　切入点：舆情传播　出处：《现代情报》2017年09期

【摘要】：[目的 /意义]研究在互联网环境下舆情信息传播路径及传播规律,使社会网络分析法在今后的舆情信息研究中能够更好地被应用,使其理论和方法更加完善,也能对移动环境下舆情传播监管对策具有一定的借鉴意义。[方法 /过程]在对研究对象界定的基础上,利用社会网络分析法(Gephi软件)结合新浪微博"大学生理财"的话题所采集的基础数据,对移动网络环境下舆情传播特征、过程、规律进行实证研究,参考研究结论提出具体监管对策。[结果 /结论 ]验证了社会网络分析方法对于移动环境下网络舆情信息传播研究的有效性和实用性,说明了移动环境下网络舆情信息传播的大致特点,并且为今后进行此项研究提供了新的思路,为实践层面监管网络舆情信息传播提供了借鉴模式。
[Abstract]:[objective / significance] to study the path and law of the dissemination of public opinion information in the Internet environment, so that the social network analysis method can be better applied in the future research of public opinion information, and make its theory and method more perfect. It can also be used for reference in the mobile environment. [method / process] on the basis of the definition of research object, Using the social network analysis method and Gephi software) combining with the basic data collected by Sina Weibo's topic of "College Student Finance", the paper makes an empirical study on the characteristics, processes and laws of public opinion dissemination under the mobile network environment. Referring to the conclusions of the research, the paper puts forward specific supervision countermeasures. [results / conclusions] verify the validity and practicability of the social network analysis method for the research of network public opinion information dissemination under the mobile environment. This paper explains the general characteristics of network public opinion information dissemination in mobile environment, and provides a new way of thinking for the future research, and provides a reference mode for the practical supervision of network public opinion information dissemination.
【作者单位】：南开大学商学院;长春师范大学政法学院;东北电力大学理学院;
【基金】：吉林省社会科学基金项目“社会心理驱动型‘吉林廉政文化’移动传播服务研究”(项目编号:2017JD65)
【分类号】：G206;TP393.09

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