转型中的《燕赵都市报》改版实践研究

发布时间：2018-04-03 04:28

本文选题：燕赵都市报　切入点：改版研究　出处：《河北大学》2017年硕士论文

【摘要】：在如今融媒体生态环境下,报纸的广告量和订购量的下滑幅度加大。新媒体的不断崛起,使得“纸媒消亡论”再次成为专家学者的一大热议话题。有专家预言在2044年(也有的说在2043年),报纸将淡出大众的视线。新闻的竞争已经不是单纯的时效性竞争,视觉语言的精心设计、内容设置的精心选择和舒适的阅读体验,也可以成为竞争的利器。在场景不断变化的时代,能够抓住受众分散的注意力成为每个媒体人的追求目标。都市报如今对外形和版面的设计越来越重视,各大报纸高频率的改版,稳中求胜的转型升级都是在寻求纸媒的求生之路。本文以《燕赵都市报》为个案进行研究,对《燕赵都市报》的历次改版进行梳理研究,总结出不同时期内报纸改版所表现出来的风格,着重分析2016年5月这次新的改版,从改版的版面、内容和风格等方面出发,本文主题总共分为六个部分,使用了文献资料法、个案分析法、比较研究法等研究方法,结合视觉传播与报纸版面学的相关理论,试图归纳出我国都市报在当今严峻的报业危机下的探索规律,为我国都市报的市场竞争探究出更加有效的策略和手段。
[Abstract]:In today's media ecological environment, the amount of newspaper advertising and the decline in the volume of orders increased.With the rising of new media, the theory of the extinction of paper media has once again become a hot topic for experts and scholars.Some experts predict that newspapers will fade out of the public eye in 2044 (or in 2043).The competition of news is not only the competition of timeliness, but also the careful design of visual language, the careful choice of content setting and the comfortable reading experience, which can also become the sharp weapon of competition.In an era of changing scenes, it is the goal of every media person to grasp the distraction of the audience.Metropolis Daily is paying more and more attention to the design of shape and layout. The high-frequency revision of major newspapers and the transformation and upgrading of winning in the process of stability are all seeking the survival of the paper media.This paper takes Yanzhao Metropolis Daily as a case study, combs and studies the successive revisions of Yanzhao Metropolis Daily, summarizes the style of the newspaper revision in different periods, and focuses on the analysis of the new edition in May 2016.From the aspects of layout, content and style of the revised edition, the theme of this paper is divided into six parts altogether, using the methods of literature, case analysis and comparative research, combining the relevant theories of visual communication and newspaper layout.This paper attempts to sum up the exploring rules of our country's metropolitan newspaper under the severe newspaper crisis, and to explore more effective strategies and means for the market competition of our country's metropolitan newspaper.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G216.2

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