中国电视构建平台型媒体的路径分析

发布时间：2018-04-03 04:34

本文选题：中国电视　切入点：平台型媒体　出处：《出版广角》2017年07期

【摘要】：平台型媒体是未来媒介发展的主流模式。与传统媒体相比,平台型媒体具有高维媒体的特点,面向用户开放,内容在终端间共享。中国电视在构建平台型媒体的过程中,面临一些挑战,但是也具有独特的优势。构建平台型媒体,顺利实现平台化转型,要针对平台型媒体的特点,扬长避短,建立与平台型媒体相适应的组织机制,打造高质量的内容,打通多样化的传播平台,拓展盈利渠道并重视资本运作。
[Abstract]:Platform media is the mainstream mode of media development in the future.Compared with traditional media, platform media has the characteristics of high dimensional media, open to users and sharing content between terminals.Chinese TV faces some challenges in the process of constructing platform media, but it also has unique advantages.To construct the platform media and realize the platform transformation smoothly, we should take advantage of the characteristics of the platform media, set up the organization mechanism suitable for the platform media, create the high quality content, and open up the diversified communication platform.Expand profit channel and attach importance to capital operation.
【作者单位】：武汉大学新闻与传播学院;
【分类号】：G229.2

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