公众舆论逆转现象研究

发布时间：2018-04-03 07:44

本文选题：舆论逆转　切入点：影响因素　出处：《吉林大学》2017年硕士论文

【摘要】：进入新媒体时代以来,互联网得到广泛应用,公众舆论逆转现象时有发生,且对社会影响较大,因此对公众舆论逆转现象进行分析研究意义深远。绪论包括研究的意义、研究的现状、研究的内容和研究的方法。研究的意义分为理论意义与现实意义,理论意义为通过对公众舆论逆转现象的研究有助于对舆论学这一大领域进行进一步深层次的探索,通过对舆论的发展过程(舆论酝酿期,舆论发酵期,舆论逆转期)进行观察和探讨,有助于归纳和把握舆论逆转现象发生的共性因素,从而理解和掌握公众舆论发生逆转的规律,现实意义为包括对政府、大众媒体、社会公众的意义;研究的现状分为国外、国内两个部分;研究的内容则是在已有的理论框架下,结合其他领域的科学,对公众舆论的定义、特征、以及公众舆论逆转的类型进行简单的分析和总结;研究方法包括文献分析法,内容分析法,调查法。第一章,对舆论逆转的基本理论进行研究,舆论逆转的概念基本界定为在一定社会条件、环境下,由群众,网民等主体组成的公众,由于受到一定的的社会价值观,刻板成见,人生观,世界观,道德伦理,群体意识,社会心理,社会压力,社会环境,相反性客观事实,大众媒体报道,信息传播等因素的影响,对以客观事物或事件所持有的态度、意见向之前所持态度相反方向改变或转变;舆论逆转的特征包括群体性、对畸形、阶段性、相反性、回旋性、感性和非理性;舆论逆转的类型分为V型逆转、N型逆转、S型逆转。第二章,从事件概述、舆情发展状况、舆论逆转分析对四个具体案例(唐慧案、湘潭产妇死亡事件、四川女司机被打事件、庆安警察开枪事件)进行分析。第三章,舆论逆转的影响因素,舆论逆转前影响因素包括刻板成见、沉默的螺旋、议程设置;推动舆论逆转的因素包括相反性事实、反沉默螺旋现象、衍生议题的出现;最终促成舆论逆转的因素包括意见融合、理性思维扩散、意见领袖的影响。第四章,公众舆论逆转的研判和导控,大众传媒引导舆论逆转的方法有说服、媒体的议程设置;网络舆论逆转的引导和管理方法主要包括大众媒体及时揭露真相,充分利用网络自身净化功能,重视发挥意见领袖的作用,间接推动舆论逆转的引导与管理,提高网民的媒介素质,合理引导网民情绪,防止网民不当行为;公众舆论逆转与政府引导机制分为加强信息公开化,及时全面的公布事实真相,政府部门要充分利用大众媒体,引导公众舆论逆转;最后一部分结语。
[Abstract]:Since entering the era of new media, the Internet is widely used, public opinion reversal phenomena have occurred, and have great impact on the society, the public opinion analysis of the reversal phenomenon of far-reaching significance. The introduction includes the research significance, research status, research contents and methods of the research. The research significance is divided into theoretical and practical the significance, theoretical significance for the study of the public opinion reversal will contribute to further exploration on this field of public opinion, through the development process of public opinion (public opinion on the gestation period, and fermentation period, the public opinion reversion period observation and discussion), contribute to the induction and grasp the common factors public opinion reversal phenomenon, so as to understand and grasp the law of public opinion is reversed, including the practical significance for the government, mass media, social public significance; the present research situation of the divided into foreign Two, part of the domestic research; the content is in the framework of the existing, in combination with other fields of science, the definition of public opinion and public opinion characteristics, types of reversal are analyzed and summarized briefly; research methods include literature analysis, content analysis, investigation method. In the first chapter, research the basic theory of public opinion on the reversal of the reversal of the basic concept of public opinion is defined as in certain social conditions, environment, by the masses, such as the main component of the public users, due to certain social values, stereotypes, outlook on life, world outlook, moral ethics, group consciousness, social psychology, social pressure, social environment on the contrary, the objective facts, the mass media reported that the effect of information dissemination and other factors, to the objective things or events held by the attitude, the attitude to the opinion before the opposite change or change the reversal of the characteristics of public opinion; Including the mass, the deformity stage, instead of the cyclotron, emotional and irrational; type of public opinion reversed into V type N type S reversal, reversal, reversal. In the second chapter, from the event overview, development status of public opinion, public opinion analysis of the reversal of four specific cases (Tang Huian, Xiangtan maternal death the Sichuan incident, the driver was beaten incident, Qing'an police shootings) were analyzed. The third chapter, factors influencing public opinion reversed, the influence factors include the stereotypes of public opinion before reversal, the spiral of silence, agenda setting; public opinion including reversal of the factors driving the opposite facts against the spiral of silence, the final appearance of the derivative issues; contributing factors include opinion public opinion reverse diffusion fusion, rational thinking, opinion leaders. In the fourth chapter, public opinion analysis and reverse control method, the mass media to guide public opinion has reversed persuasion, media agenda setting; network consensus Guidance and management methodology including reverse mass media uncover the truth in time to make full use of the network self purification function, pay attention to the role of opinion leaders, indirectly promote the guidance and management of public opinion reversal, to improve the users of the media quality, reasonable guide users emotions, prevent users improper; and the reversal of government public opinion guiding mechanism to strengthen open information, timely and comprehensive to announce the truth, the government departments should make full use of mass media to guide public opinion reversal; the last part of the conclusion.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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