蒋彝《中国书法》的跨文化传播效果

发布时间：2018-04-04 08:10

本文选题：蒋彝　切入点：中国书法　出处：《学术探索》2017年09期

【摘要】：著名中国现代汉英双语作家蒋彝的作品Chinese Calligraphy(《中国书法》)在英美颇负盛名,促进了中国文化在西方的传播。从跨文化传播的角度来看,《中国书法》具有大众传播媒介的属性,不同时空中的作者、作品与读者之间的意义流动,可以反映出传播的效果。蒋彝不断展开一种主动交往的实践探索,实现了跨文化的传播自觉;意见领袖的评论,促进了中国文化在英国从精英到大众的两级流动;书籍内容中的受众在场,体现了蒋彝跨文化传播的受众观,促进了传者与受众的交往;通过化异为同,化解了不同场景的文化对抗,完成了跨越中西文化的创新互动。这对于全球化语境下的跨文化传播效果提升大有裨益。
[Abstract]:The famous Chinese modern Chinese-English bilingual writer Chinese Calligraphy (calligraphy of China) is famous in Britain and America, which promotes the spread of Chinese culture in the West.From the perspective of cross-cultural communication, Chinese calligraphy has the attributes of mass media, and the flow of meaning between authors, works and readers in different time and space can reflect the effect of communication.Jiang Yi carried out a kind of practice exploration of active communication, realized the consciousness of cross-cultural communication, the comments of opinion leaders promoted the two-level flow of Chinese culture from elite to mass in Britain, and the audience in the content of books was present.It embodies the audience view of Jiang Yi's cross-cultural communication, promotes the communication between the communicator and the audience, resolves the cultural confrontation between different scenes and completes the creative interaction across Chinese and western cultures.This is of great benefit to the promotion of cross-cultural communication in the context of globalization.
【作者单位】：红河学院人文学院;
【基金】：国家社科基金项目(14XZW020C)
【分类号】：G206;J292.1

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