媒介形态理论视角下微信场景研究

发布时间：2018-04-04 14:08

本文选题：微信场景　切入点：英尼斯　出处：《华中师范大学》2017年硕士论文

【摘要】：随着互联网的发展,尤其是PC互联网向移动互联网的转型,人类步入移动传播时代。移动传播,其本质是基于场景的服务。由此,场景的意义凸显,成为继内容、渠道、社交之后媒介的另一个核心要素。同时,它给媒介研究领域提供了一个新的视角和新的研究内容即媒介场景。因此本文,从“场景”的角度,以媒介形态理论为理论基础,对微信场景进行研究。鉴于此,本文综合运用文献分析、逻辑思辨、个案分析等研究方法。本文总体上主要分为两个部分,第一个部分是对以“英尼斯、麦克卢汉、梅罗维茨、利文森”等作为媒介形态理论的典型代表的思想进行分析和归纳,并总结出媒介形态理论的研究范式框架,用以作为研究微信场景的理论依据和逻辑思路。第二个部分,即参照媒介形态理论的主要理论思想和研究的范式框架,对微信场景进行“动、静”结合的研究分析。其主要内容有三部分:第一部分,从本体论的角度从“概念的由来、概念界定、特征、建构逻辑、建构要素”等方面对微信场景进行分析;第二部分,对微信场景的升级、开拓规律进行总结;第三部分,参照媒介形态理论关于“媒介对社会的影响”方面的观点从宏观的角度,去概括微信场景对人和对社会的影响。文末,笔者就对以微信场景代表的场景时代提出思考。本研究以媒介形态理论的研究方式为指导,沿用其对媒介进行“泛化”研究的手段,对媒介场景进行个例即“微信场景”的研究。第一,突破了传统的从“5W”的模式对媒介方面进行研究,算一次完整地运用了媒介形态理论的范式。第二,发现了研究媒介的一个全新视角——场景。此外,对微信场景的研究,有利于我们正确地认识它和合理地利用它。
[Abstract]:With the development of Internet, especially the transition from PC Internet to Mobile Internet, human beings step into the era of mobile communication.Mobile communication is essentially a scene-based service.As a result, the significance of the scene becomes another core element of the media following content, channels and social interaction.At the same time, it provides a new perspective and new research content for the media research field.Therefore, this paper, from the perspective of "scene", based on the theory of media morphology, studies the scene of WeChat.In view of this, this article synthetically uses the literature analysis, the logic speculation, the case analysis and so on research method.This paper is divided into two parts as a whole. The first part is to analyze and summarize the thought of "Innes, McLuhan, Melowitz, Levinson" as the typical representative of the theory of media morphology.The research paradigm framework of media morphology theory is summarized, which is used as the theoretical basis and logical thinking for the study of WeChat scene.The second part, referring to the main theory of media form theory and the paradigm frame of research, makes a research and analysis on the combination of "moving and static" of the scene of WeChat.Its main content has three parts: the first part, from the ontology angle, carries on the analysis to the WeChat scene from "the concept origin, the concept definition, the characteristic, the construction logic, the construction essential factor" and so on, the second part, the upgrade to the WeChat scene,The third part generalizes the influence of WeChat scene on people and society from the macro point of view according to the view of media form theory on "the influence of media on society".At the end of the article, the author puts forward some thoughts on the scene era represented by WeChat scene.Under the guidance of the theory of media morphology, this study uses the method of "generalization" to study the media scene, which is called "WeChat scene".Firstly, it breaks through the traditional "5W" model to study the media, and uses the paradigm of media morphology theory completely.Second, we find a new perspective of media research-scene.In addition, the study of WeChat scene is helpful to us to understand it correctly and make use of it reasonably.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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