网络科技报道的可视化应用研究

发布时间：2018-04-06 04:28

本文选题：网络科技报道　切入点：可视化　出处：《西南大学》2017年硕士论文

【摘要】：2009年时任美国总统奥巴马在首个立法条例中宣布开放一个新的数据网站data.gov,此后,澳大利亚、英国、新西兰等国家纷纷在国家和州、市等层面开通了相关的数据集网站,这为数据新闻的发展助推了重要的一步。美国皮尤研究中心早在2014年发布的媒体研究报告中就提出“我们正在寻找那些能够适应数字媒体采编流程的新闻采编多面手,比如数据库记者、可视化记者和计算机记者。”这表明,在数据的推动下,新闻领域在新闻的表现形式、人才需求等方面正迎来新的革命。大数据时代,数据内容的生产和挖掘、新闻可视化形式的呈现,是转变新闻报道功能和价值的重要方式。科技与数据之间的关系密不可分,大数据时代的到来为科技类报道提供了天然的契机。弗朗西斯·培根曾说过“知识的力量不仅取决于其自身的价值,更取决于它是否被传播以及被传播的深度与广度。”目前,科学信息传播的理念及方式明显滞后于社会的进步与科技发展速度的需求,此外,科技类新闻报道由于其专业性、知识性、科学性等特点,使它对受众理解力的要求高于一般的社会、文化及服务类的新闻。传统的以文字表述为主的科技新闻报道往往很难被大众所理解和接受。可视化是数据新闻的呈现方式之一,它几乎涉及了生产数据新闻所需要经历所有步骤——数据的获取、理解和传达,在科技信息的传播中有巨大的应用潜力。近些年,可视化技术开始与科技新闻报道频繁接轨,国外有诸多优秀的关于科技报道可视化应用案例。国内可视化技术在科技报道领域也有所涉足,本文的研究论述内容分为五个部分。第一部分,笔者对网络科技报道和可视化的概念进行梳理,并总结出当前环境下网络科技报道的特征,以及新闻可视化的表现形式。第二部分,笔者对新闻可视化的动因和作用进行分析,为可视化的运用提供有效的理论前提。第三部分,笔者从权威性、普及性、代表性等多层面的综合考察,选取具有典型代表性的新华网《数据新闻》中的《新极客》板块、新浪科技《图解天下》以及中国科技网《数据新闻》三个网站中的可视化报道为研究样本,从报道题材、数据来源、可视化形式、用户关注度、主体文字篇幅等五个纬度考察这三个具有代表性网站是如何构建相关的科技类可视化新闻报道。第四部分,笔者针对研究结果并结合国内外有效经验,提出我国网络科技报道在可视化运用方面存在的问题,并提出促进方略。第五部分,笔者结合前文提到的可视化应用现状及发展空间提出可视化技术在阅读模式和报道内容方面的运用前景。
[Abstract]:After President Barack Obama announced the opening of a new data site, data.gov, in his first legislative act in 2009, countries such as Australia, the United Kingdom and New Zealand have opened related data collection websites at the national, state and city levels.This is an important step forward for the development of data news."We are looking for news editors who can adapt to the digital media editing process, such as database reporters, visual journalists and computer journalists," the Pew Research Center said in a media research report released in 2014.This indicates that, driven by the data, the news field is facing a new revolution in the forms of news and the demand for talents.In big data's time, the production and mining of data content and the presentation of news visual form are important ways to change the function and value of news report.The relationship between science and technology and data is inseparable, big data era provides a natural opportunity for science and technology reports.Francis Bacon once said that "the power of knowledge depends not only on its own value, but also on whether it is spread and the depth and breadth of it spread."At present, the concept and method of scientific information dissemination lags behind the progress of society and the demand of the speed of science and technology development. In addition, science and technology news reports are characterized by their professionalism, knowledge, scientific nature, etc.It requires higher understanding of the audience than the general social, cultural and service types of news.The traditional science and technology news report, which is mainly written, is difficult to be understood and accepted by the public.Visualization is one of the presentation methods of data news. It almost involves all the steps of data acquisition, understanding and communication in the production of data news. It has great application potential in the dissemination of scientific and technological information.In recent years, the visualization technology begins to connect with the science and technology news report frequently, there are many excellent cases about the science and technology report visualization application abroad.Domestic visualization technology is also involved in the field of science and technology reporting, the research content of this paper is divided into five parts.In the first part, the author combs the concepts of network science and technology report and visualization, and sums up the characteristics of network science and technology report under the current environment, as well as the manifestation of news visualization.In the second part, the author analyzes the causes and functions of news visualization, which provides an effective theoretical premise for the application of visualization.The third part, the author from the authority, popularization, representativeness and other aspects of the comprehensive investigation, select a typical Xinhua net "data news" in the "new geek" plate,Visual reports from three websites of Sina Science and Technology, "illustrating the World" and China Science and Technology Network, "data News", are research samples, from the subject matter of the report, the source of data, the form of visualization, the degree of user concern,This paper explores how the three representative websites construct the related visual news reports of science and technology from the five latitudes of the main text.In the fourth part, according to the research results and the effective experience at home and abroad, the author puts forward the problems existing in the visual application of network science and technology reports in our country, and puts forward some strategies to promote them.In the fifth part, the author puts forward the application prospect of visualization technology in reading mode and reporting content according to the present situation and developing space of visual application mentioned above.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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