央视春晚小品中女性形象的建构及其文化阐释

发布时间：2018-04-08 15:57

本文选题：春晚小品　切入点：女性形象　出处：《湖南师范大学》2016年硕士论文

【摘要】：在人类社会的发展历程中,女性始终是一个独特的存在,是人类永远不可或缺的一半。女性不仅与男性共同承担着人类繁衍生息、生存发展的重要使命,还在共同创造历史的过程中发挥着“半边天”的社会作用。无论是过去抑或现在,女性一直都是人类社会中一个非常大的阶层与群体。然而,在现实生活中,女性的实际地位与其本身价值却相去甚远,女性在全世界范围内都处于受压迫、受歧视的生存境况,即女性主义思想泰斗波伏娃所说的“第二性”。在电视剧、电影、报纸杂志、广告与网络等大众媒介中,女性形象时常被刻板化、妖魔化与边缘化,在男权中心意识形态与商业利益的合谋下,女性被象征性歼灭,患上了失语症。更有甚者,在央视春晚(以下皆简称为春晚)这一直接代表国家意志的主流传播平台上,女性形象仍旧未能得到公允真实的呈现,无论是外在形象还是内在气质,均未逃离传统父权文化对女性的约束与桎梏。在被建构与被传播的过程中,春晚小品中的女性形象不断变迁、更新,呈现出特定时代有关性别的流行叙述与想象。20世纪80年代,春晚小品塑造的大多是囿于家庭的传统妇女形象,她们受到传统文化的束缚,无法走出以男性为主导的封建家庭。20世纪90年代,春晚小品建构了一批寻求“舞台”的独立女性,传递的是社会对性别差异的重新审视。21世纪初,春晚小品塑造“多元化”的女性形象,某种程度上折射出新世纪人们价值取向的多元化。这些女性形象的变迁并非是相互替代的过程,而是依次叠加的过程,她们体现和映射着社会各个时期的不同风貌。从20世纪80年代的传统女性,到90年代的独立女性,再至21世纪的新兴女性,沿着三十余年春晚小品建构女性形象的轨迹,不难发现它与国家主导文化形态之间根深蒂固的勾连,一定程度上亦体现了该时期社会主流文化价值观及其对女性角色形象的主观选择与推崇。春晚小品中女性形象的变迁与演进昭示的并非是社会风尚、审美眼光的简单嬗变,而是国家意识形态、物质文明以及男权文化等各种权力进行微观运作的生动历史和符号映现。在春晚这个多方力量博弈的场域中,春晚小品建构的女性形象依旧存在着刻板化、妖魔化、他者化等问题,仍未能客观真实地再现女性。因此,作为代表国家主流话语的传播媒介——央视春晚,应更加积极地传递女性的声音,使女性的人格、价值与尊严得到应有的尊重。这或许能积极地引导电视剧、电影、广告与网络等大众媒介,客观、公正地展现女性形象,表达女性话语,为两性关系走向真正的独立、和谐与平等,开启一条重要的媒介通道。
[Abstract]:In the course of the development of human society, women are always a unique existence and an indispensable half of mankind.Women and men not only bear the important mission of human reproduction, survival and development, but also play a "half-sky" social role in the process of making history together.Whether in the past or now, women have always been a very large class and group in human society.However, in real life, the actual status of women is far from their own value, women are in the world in the world is oppressed, discriminated living conditions, that is, feminist thought Taidou Popova called "second sex".In TV dramas, movies, newspapers, magazines, advertisements and the Internet, the image of women is often stereotyped, demonized and marginalized. Under the complicity of patriarchal ideology and commercial interests, women are symbolically annihilated.He is suffering from aphasia.What's more, in the CCTV Spring Festival Gala (hereinafter referred to as the Spring Festival Gala), which directly represents the national will of the mainstream communication platform, the female image still can not get fair and true presentation, whether external image or internal temperament,All of them have not escaped the restriction and shackles of traditional patriarchal culture on women.In the process of being constructed and disseminated, the female images in the short works of the Spring Festival Gala are constantly changing and renewing, showing the popular narration and imagination of gender in a specific era.The short works of the Spring Festival Gala are mostly shaped by the traditional images of women confined to the family, and they are bound by the traditional culture, unable to get out of the feudal family dominated by men. In the 1990s, the short works of the Spring Festival Gala constructed a group of independent women who sought the "stage".What is transmitted is that the society reexamines the gender difference. At the beginning of the 21st century, the short works of the Spring Festival Gala portray the "pluralistic" female image, which to some extent reflects the diversity of people's value orientation in the new century.The change of these women's images is not a process of replacing each other, but a process of superposition in turn, which reflects and maps the different styles and features of each period of society.From the traditional women of the 1980s to the independent women of the 1990s and to the emerging women of the 21st century, they follow the track of constructing the female image by the short pieces of the Spring Festival Gala for more than 30 years.It is not difficult to find the deep-rooted connection between it and the state-dominated cultural form, to a certain extent, it also reflects the social mainstream cultural values of the period and the subjective choice and esteem of the female role image.The change and evolution of the female image in the short works of the Spring Festival Gala reveal not the simple evolution of social fashion and aesthetic vision, but the vivid history and symbols of the microcosmic operation of various powers, such as national ideology, material civilization and patriarchal culture.In the field of multi-power game, there are still some problems such as stereotype, demonization and otherness in the female image constructed in the Spring Festival Gala, which still can not reappear women objectively and truthfully.Therefore, the Spring Festival Gala of CCTV, which represents the mainstream discourse of the country, should more actively convey the voice of women so that the personality, value and dignity of women can be respected.This may be able to actively guide the mass media, such as TV series, movies, advertisements and the Internet, to objectively and impartially present the image of women, to express women's discourse, and to move towards true independence, harmony and equality for the relationship between men and women.Open an important media channel.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G229.2

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