老龄化社会数字电视的惠老发展策略

发布时间：2018-04-09 22:13

  本文选题：中老年人　切入点：数字电视　出处：《学术交流》2017年03期

【摘要】：通过调查中老年人对数字电视的使用原因、使用活动、使用评价和使用需求,从用户、媒介和环境三方面,分析了影响使用行为的主要因素,发现媒介因素是促进使用行为的根本因素,环境因素和用户因素更多造成了使用行为差异,进而从针对用户的特殊性、发挥媒介的优势性、优化环境的支持性三个角度,提出数字电视服务的"惠老"发展策略,包括改善老年人的使用能力和使用心态,加强软硬件产品和节目元素的"惠老"设计,完善收视服务和老年节目的内容"惠老"建设,发挥收视服务优势并拓展内容传播平台,开展实体活动来提高对于老年人的粘合力,搭建基于数字电视的居家养老生活服务平台,为老年人提供使用机会和及时的支持,为媒体行业的"惠老"发展搭建内外环境。
[Abstract]:By investigating the reasons, activities, usage evaluation and demand of digital TV, the main factors influencing the behavior of digital TV are analyzed from three aspects: user, media and environment.It is found that the media factor is the fundamental factor to promote the use behavior, the environment factor and the user factor cause the use behavior difference more, and then from three angles of view of the particularity of the user, exerting the superiority of the medium, optimizing the supporting nature of the environment.The development strategy of digital TV service is put forward, which includes improving the ability and mentality of the elderly, strengthening the design of the software and hardware products and program elements, and perfecting the TV service and the content of the elderly program "Huiao" construction.Give full play to the advantages of TV service and expand the content dissemination platform, carry out physical activities to improve the adhesive force for the elderly, build a home based service platform for the elderly based on digital television, and provide the elderly with use opportunities and timely support.For the media industry, "Huiao" development to build the internal and external environment.
【作者单位】： 哈尔滨工业大学媒体技术与艺术系;哈尔滨工业大学计算机科学与技术学院;
【基金】：国家社会科学基金青年项目“三网融合背景下老年群体媒介诉求与满足策略的实证研究”(11CXW024)
【分类号】：G223
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本文编号：1728387