央视春晚社会主义核心价值观呈现的传播学探析

发布时间：2018-04-09 22:19

本文选题：央视春晚　切入点：社会主义核心价值观　出处：《南京师范大学》2017年硕士论文

【摘要】：每个社会都有自己的核心价值观,社会主义核心价值观是社会主义的精神力量。对社会主义核心价值观的传播进行研究,可以加强人们的社会主义信念,对我国社会的健康发展至关重要。面对经济全球化带来的价值观冲突和改革开放所产生的价值观念的多元化,传播与践行社会主义核心价值观成为了当下中国社会的重要课题。在新媒体环境下,舆论场的喧嚣似乎是不可避免的,那么传统媒体如何继续履行好党和国家的喉舌功能,从理论和实践上维护社会主义核心价值观,为中华民族的伟大复兴提供积极的推动力量,是非常具有研究意义的课题。因此,本文以主流媒体的代表——中央电视台春节联欢晚会作为研究对象展开探讨,下文中研究对象简称央视春晚。之所以选择央视春晚作为研究对象,是因为央视春晚俨然已经成为一种春节年俗,从1983年开办至今,是中国规模最大,最受关注,收视率最高,影响力最大的综艺性晚会,2014年被定位为国家项目其所具有的影响力、传播力以及在观众心中的地位不言而喻。本文将探讨央视春晚社会主义核心价值观呈现的内容、形式及其背后的原因,借鉴了费尔克拉夫和梵·迪克的话语分析视角对央视春晚进行文本分析,并在研究分析的基础上提出相关建议,以期央视春晚能够更好地肩负起弘扬主旋律的责任和使命,更为人民大众所喜闻乐见,更好地发挥传播者和引领者的作用。需要指出的是,费尔克拉夫的话语分析理论是带有一定批判性的,旨在揭露文本呈现背后的权力操纵与意识形态霸权,而本文的研究重点并非在此,本文重在讨论央视春晚社会主义核心价值观的呈现,更多地采用了大众传媒话语分析的基本方法,对央视春晚的社会文化语境、叙事规则、叙事策略以及央视春晚在社会主义核心价值观传播过程中所扮演的角色进行分析,得出研究结果并提出相关建议。本文除去绪论和小结部分一共分为五章,绪论部分讨论了选题缘起及研究意义,整理了国内外研究现状的文献综述,以及与本文相关的概念的界定。采用的研究方法是定性为主的研究方法和大众传媒话语分析法、文献研究法。本文采用费尔克拉夫的话语分析框架,从话语文本、话语实践、社会实践三个方面进行分析:话语文本关注文本结构分析,话语实践关注文本生产过程,社会实践关注意识形态和权力关系。第一章从仪式观的角度阐述央视春晚社会主义核心价值观传播的背景,为央视春晚的传播做整体的语境分析,厘清央视春晚背后的社会文化因素。第二章对央视春晚进行宏观图式分析,剖析央视春晚的总体结构,建立起全局性的架构,为下文的分析做准备。第三章主要探讨央视春晚如何生产并传播社会主义核心价值观的意义,具体通过话语文本的叙事策略、话语角色功能两个角度进行分析。第四章从权力对央视春晚的介入以及央视春晚对权力的维护进行社会分析。基于以上的分析和总结,第五章从当下央视春晚面临的困境出发,对央视春晚所面临的困境及原因进行浅析,对未来央视春晚如何更好地弘扬社会主义核心价值观提出改进意见,以期为其他的传统主流媒体提供参考与借鉴。
[Abstract]:Every society has its own core values, the core values of socialism is the socialism spiritual power. To study the spread of socialist core values, can strengthen people's belief in socialism, are vital to the healthy development of our society. Facing the diversified economic globalization brings value value conflict and the reform and opening up, spread and practice of socialist core values has become the important subject Chinese society. In the new media environment, the public opinion field noise is unavoidable, so the traditional media how to continue to fulfill the mouthpiece of the party and the state, from the theory and practice of maintaining the socialist core values, to provide a positive driving force for the great the rejuvenation of the Chinese nation, is a meaningful subject. Therefore, the mainstream media representatives -- Central The Spring Festival Gala TV as the research object to discuss the research object, referred to as the CCTV Spring Festival evening show below. Choose the CCTV Spring Festival gala as a research object, because of the CCTV Spring Festival Gala has become a spring festival customs, from 1983 start date, Chinese is the largest, most popular, the highest ratings of the party, the variety of the most influential. 2014 is positioned as a national project influence its spread, it is self-evident and position in the hearts of the audience. This article will discuss the CCTV Spring Festival Gala, the socialist core values of content, form and reason behind the use of Fairclough and Van Dick's discourse analysis from the perspective of the CCTV Spring Festival gala for text analysis, and put forward relevant suggestions based on study on the analysis to the CCTV Spring Festival Gala can better promote the theme to shoulder the responsibility and mission, more people The public loved, play a better communicator and leader role. Need to point out that the theory of discourse analysis Fairclough is somewhat critical, to expose the text behind the power manipulation and hegemony, while the focus of this paper is not on this, this paper mainly discusses the socialist core values of the CCTV Spring Festival Evening Show, more of the basic methods of discourse analysis of mass media, the CCTV Spring Festival Gala social and cultural context, narrative rules, narrative strategy and the CCTV Spring Festival Gala in the socialist core values of the spread's role in the process of analysis, the research results and puts forward relevant suggestions. Besides the introduction and the summary part is divided into five chapters. The introduction part introduces the research origin and the research significance, literature review of the research status at home and abroad, and the related Read the definition. The research method is qualitative research method and the mass media discourse analysis method, literature research method. This paper adopts Fairclough's discourse analysis framework, from the text of discourse, discourse practice and social practice are analyzed in three aspects: analysis of discourse focus on text structure, text discourse practice focus on the production process of society practice on ideology and power relations. The first chapter from the angle of view in the CCTV Spring Festival Gala ceremony propagation of socialist core values in the background, the analysis of the whole context as the dissemination of the CCTV Spring Festival Gala, clarify the social and cultural factors behind the CCTV Spring Festival Gala. In the second chapter, macro schema analysis of the CCTV Spring Festival Gala, analyzes the overall structure of the CCTV Spring Festival Gala, the establishment of the overall architecture, preparing for the following analysis. The third chapter mainly discusses how the CCTV Spring Festival Gala production and dissemination of socialist core value The concept of meaning, specifically through the discourse of narrative strategy, analyzes two aspects of the role functions of discourse. In the fourth chapter, from the power of the CCTV Spring Festival Gala Evening in the CCTV Spring Festival Gala on power and maintenance of social analysis. Based on the above analysis and summary, the fifth chapter embarks from the CCTV Spring Festival Gala are facing difficulties, facing difficulties and reasons on the CCTV Spring Festival Gala on CCTV Spring Festival Gala next analysis, how to better promote the socialist core values put forward some improvement suggestions, in order to other traditional mainstream media to provide reference and reference.

【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64;G206

【参考文献】