报纸的供给侧结构性改革和产业拓展分析

发布时间：2018-04-17 01:23

  本文选题：移动互联 + 供给侧　； 参考：《编辑之友》2017年09期

【摘要】：中国移动互联网发展进入质的飞跃期,不断涌现的新技术,引领了移动互联网产业的革命性变革,颠覆了移动互联网产业的发展路径,促进了移动互联网产业的迅猛发展。在移动互联视阈下,报纸转型发展之路在于进行供给侧结构性改革,实现传统媒体和新媒体的融合发展,在媒体的内容产品、传播渠道、发展平台、经营管理和品牌建设方面,构建五位一体融合发展的新格局。报纸提高经济效益的关键因素在于进行产业拓展,使报纸的内容生产与产业实现对接,打开产业发展通道,做好"加、减、乘、除"四项工作。
[Abstract]:The development of mobile Internet in China has entered a period of qualitative leaps and bounds, and the emerging new technologies have led the revolution of the mobile Internet industry, subverted the development path of the mobile Internet industry, and promoted the rapid development of the mobile Internet industry.From the perspective of mobile interconnection, the road of newspaper transformation and development lies in the supply-side structural reform, the integration and development of traditional media and new media, and the development of media content products, communication channels, development platforms, management and brand building.Construct a new pattern of integration and development of the five-in-one.The key factor of increasing economic benefit of newspaper lies in the development of industry, making the content production of newspaper realize the docking with industry, opening the channel of industry development, doing well the four tasks of "add, subtract, multiply, divide".
【作者单位】： 市场信息报;
【分类号】：G219.2
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本文编号：1761450