新浪网体育新闻发展现状与策略研究

发布时间：2018-04-20 19:01

本文选题：网络体育新闻 + 体育新闻　；参考：《山东师范大学》2017年硕士论文

【摘要】：互联网的兴起和发展带动了网络新闻的发展,在网络新闻中,关于体育的新闻,是媒体报道的重点。如今,网络体育新闻的影响力越来越大,在该领域,大型商业门户网站下设的体育新闻频道对我国体育事业做出了突出的贡献。新浪网作为我国大型商业门户网站中的一员,其受众庞大,影响力广泛,在国内网络体育新闻领域占据了领先的地位,研究新浪网体育新闻,有助于人们了解体育赛事,投身体育运动,传播体育文化,有助于我国网络体育新闻的健康发展。本文运用文献资料法、内容分析法、对比分析法及数理统计法等,以新浪网体育新闻为研究对象,分析了新浪网体育新闻的起步及发展;分析了新浪网体育新闻的页面布局、栏目设置、色彩运用、内容设置、信息量变化、信息来源、报道体裁、报道领域、表现形式、报道篇幅及新闻标题等;将新浪体育与虎扑体育、新浪体育与腾讯体育进行了比较分析。研究新浪网体育新闻后,发现有以下特征:改版后的页面,分区更加合理,页面主题内容更加简练,涵盖内容更加广泛,页面字体及字号的设置方便了受众的识别,高清图片、自动翻页图集及圣诞红色的运用增强了用户的体验,新闻标题符合了受众的视觉习惯和阅读理解力,注重视频及图片的点击访问量,注重信息的海量性、整合性、时效性及互动性,重视对竞技体育的报道,注重运用议程设置等。但是也存在一些问题:原创的稿件数量不足,深度报道不够,相关阅读版块与正文内容的关联性差,标题相似、内容相似的稿件多,不重视全民健身,存在娱乐化现象等。针对本研究中发现的问题及潜在的问题,提出以下优化策略:要注重原创报道、深度报道、相关阅读报道、学校体育及群众体育等的报道,充实报道内容;把握好娱乐化的程度;加强与相关机构的合作;加强传播者的各方面素质;进行宣传教育,规范网络管理;注重以人为本的深度报道方式;要依托移动互联网,提升用户的体验等。以上优化策略有助于提高新浪网体育新闻的报道水平,增强其影响力,为其它网站的体育新闻提供参考,为我国网络体育新闻的健康发展提供借鉴。
[Abstract]:The rise and development of the Internet has driven the development of the network news. In the network news, the news about sports is the focus of the media report. Nowadays, the influence of network sports news is more and more great. In this field, the sports news channel under the large commercial portal has made outstanding contribution to the sports cause of our country. Sina.com, as a member of our country's large commercial portal, has a large audience and wide influence, and occupies a leading position in the field of domestic network sports news. The study of Sina.com sports news is helpful for people to understand sports events. Taking part in sports and spreading sports culture will contribute to the healthy development of network sports news in China. Based on the methods of literature, content analysis, contrast analysis and mathematical statistics, this paper analyzes the start and development of Sina.com sports news, analyzes the page layout of Sina.com sports news, and takes Sina.com sports news as the research object. Column setting, color application, content setting, information quantity change, information source, reporting genre, reporting field, form of expression, length of report and news title, etc. Sina sports and Tencent sports comparative analysis. After studying the sports news of Sina. com, we found the following features: the revised page, the more reasonable the partition, the more concise the content of the page theme, the more extensive the covering content, the more convenient the setting of the font and the font size of the page is for the audience to identify, the high-definition picture, The use of automatic page turning atlas and Christmas red enhances the user's experience, news headlines conform to the audience's visual habits and reading comprehension, pay attention to the number of clicks on videos and pictures, and pay attention to the mass and integration of information. Timeliness and interactivity, attention to sports reporting, attention to the use of agenda setting. But there are also some problems: the number of original manuscripts is not enough, the depth of reports is not enough, the correlation between the relevant reading section and the text content is poor, the title is similar, the content is similar to the manuscripts, do not attach importance to the national fitness, there is entertainment phenomenon and so on. In view of the problems and potential problems found in this study, the following optimization strategies are put forward: pay attention to original reports, in-depth reports, related reading reports, school sports and mass sports reports, and enrich the content of the reports; Grasp the level of entertainment; strengthen cooperation with relevant institutions; strengthen the quality of communicators; carry out publicity and education, standardize network management; pay attention to people-oriented in-depth reporting; rely on the mobile Internet, Improve the user's experience, etc. The above optimization strategies are helpful to improve the reporting level of sports news of Sina.com, enhance its influence, provide reference for other websites' sports news, and provide reference for the healthy development of our country's network sports news.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G206

【参考文献】