UGC视频在权力话语系统下的生存与发展

发布时间：2018-04-20 21:05

本文选题：UGC视频 + 话语权　；参考：《北京服装学院》2017年硕士论文

【摘要】：在人类历史浩瀚的长河中,每一次媒介的进化都带来了人们集体的精神狂欢,从口语传播到纸质传播再到新媒体传播,无一例外的都让人们感到欣喜。究其原因,是因为媒介科技的发展与我们的理想产生了某种契合。媒介的拓展,一方面让人类能够延伸的更远,让人类的信息传播超越空间、时间的限制,达到人人共享,让普通大众掌握更多的知识和权利,发出自己的声音,形成个人影响力,从而促进人类的进步以及社会的民主。另一方面基于新媒体“自由、平等、开放”的特性,也对居于话语权统治地位的权力话语系统形成了前所未有的挑战。本文以新媒体——UGC视频作为研究对象,以权力话语系统作为研究背景,通过探索UGC视频传播方式、类型划分以及对人类思想意识和社会舆论导向的影响,分析UGC视频对权力话语系统形成的挑战,从而尝试探讨UGC视频与权力话语系统之间的从颠覆到融合的互存关系,并对权力话语系统之下的UGC视频的发展提出思考和展望。期望该研究能给当下UGC视频创作者在视频内容生产和发展方向上提供一些新的思路。
[Abstract]:In the vast river of human history, every evolution of media brings people collective spiritual carnival, from oral communication to paper communication to new media communication, without exception, people feel happy. The reason is that the development of media technology and our ideals have a certain agreement. The expansion of the media, on the one hand, enables mankind to extend further, to allow human information to spread beyond the limits of space and time, to reach the goal of being shared by all, to enable the general public to master more knowledge and rights, and to make their own voices. The formation of personal influence, thereby promoting human progress and social democracy. On the other hand, based on the characteristics of "freedom, equality and openness" of new media, it also poses an unprecedented challenge to the power discourse system which occupies the dominant position of discourse. This paper takes the new media-UGC video as the research object, takes the power discourse system as the research background, through the exploration UGC video dissemination way, the type division and the influence to the human thought consciousness and the social public opinion direction. This paper analyzes the challenge of UGC video to the formation of power discourse system, and tries to explore the relationship between UGC video and power discourse system from subversion to fusion, and puts forward some thoughts and prospects for the development of UGC video under power discourse system. It is hoped that this research will provide some new ideas for current UGC video creators in the direction of video content production and development.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206.2

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