UGC时代“草根”现象与网络舆情演变机制

发布时间：2018-04-21 09:28

本文选题：UGC时代 + 网络舆情演变机制　；参考：《河北经贸大学》2017年硕士论文

【摘要】：在社会发展和科技进步的今天,“人手一部手机”早已不是梦想,越来越多的私人或公共区域配有Wi-Fi,人们随时随地都可以通过移动设备记录并上传新奇见闻。伴随Web2.0时代,以用户生产内容为特征的UGC(User Generated Content)悄然兴起。网络因其方便、快捷、隐匿等特性成为了公众舆情的集散地,平时显得默默无闻的“草根”网民也因此可以在互联网上与大V、专家、媒体“平起平坐”。由于网民层次不一、职业不同、素质水平有高有低,网络舆情中会有真言、谏言,当然也不乏流言、谎言。言论、声音、图像、影像等各种形式的用户生产的内容汇聚在网络空间,影响着网络舆情演变机制。本文通过文献研究法、案例分析法详细论述了“草根”现象对网络舆情演变机制产生的影响,及其背后的产生原因和相关应对措施。一般的网络舆情事件都要经历从萌芽到发展、再从高潮到消退这四大阶段,对每一阶段起主要作用的演变机制分别是启动机制、驱动机制、变动机制和阻动机制。在网络舆情演变过程中,每一个舆情因子都可能会影响演变机制,甚至改变舆情走势。其中,“草根”视频成为新的信息源头,发挥着引爆网络舆情启动机制的作用;“草根”视角丰富多样,为主流媒体提供许多网络舆情新发现,助推驱动机制促进网络舆情向前发展;“草根”同样拥有话语权,并通过集体声音的力量对网络舆情事件进行监督,影响变动机制,推动民主政治法治进程;表情包、网络段子、自拍视频等“草根”方式则充实了网络舆情空间,使言论环境不再一板一眼;我国网民数量庞大,网友受教育水平参差不齐,特别是“草根”群体素质普遍偏低,极易形成网络暴力,影响着网络舆情演变机制。造成上述影响的原因包括技术提供了便利、人们为满足精神生活、意见领袖作用的淡化和政府公信力降低等四大方面。而官方舆论场和民间舆论场的连通程度决定着社会舆论的走向,因此,要努力打通两个舆论场,使双方沟通畅通,以更好引导舆论。政府方面,应以积极地态度应对网络舆情,做到不逃避、不隐瞒,及时、有效、全面地向社会公开信息,防止网络舆情事件朝恶性发展。而作为绝大多数数量的网民群体,“草根”也要肩负起身上的责任,积极传播社会正能量,拒绝网络暴力,共同维护健康良好的网络空间。
[Abstract]:In a time of social development and technological progress, "one cell phone" is no longer a dream, more and more private or public areas with Wi-Fi, people can record and upload news through mobile devices anytime and anywhere. With the Web2.0 era, UGC(User Generated content, characterized by user-produced content, rises quietly. Because of its convenience, rapidity, concealment and other characteristics, the network has become the center of public opinion, and the "grass roots" netizens, who appear to be unknown at ordinary times, can sit on the Internet on an equal footing with large VAs, experts and media. Due to different levels of Internet users, different occupations, high and low quality, network public opinion will have true words, remonstrance, of course, no lack of rumors, lies. Speech, sound, images, images and other forms of user-generated content converge in cyberspace, which affects the evolution mechanism of network public opinion. This paper discusses in detail the influence of "grass root" phenomenon on the evolution mechanism of network public opinion, the reasons behind it and the relevant countermeasures through the method of literature research and case analysis. The general network public opinion events have to go through the four stages from germination to development and from climax to extinction. The main evolution mechanisms for each stage are starting mechanism, driving mechanism, changing mechanism and blocking mechanism. In the process of network public opinion evolution, every public opinion factor may affect the evolution mechanism and even change the trend of public opinion. Among them, the "grassroots" video becomes a new source of information and plays the role of triggering the initiation mechanism of network public opinion; "grassroots" perspective is rich and diverse, providing many new discoveries of network public opinion for mainstream media. Push the driving mechanism to promote the development of network public opinion; "grassroots" also has the right to speak, and through the power of collective voice to monitor network public opinion events, influence the mechanism of change, promote the process of democratic politics and the rule of law; facial expression package, "grassroots" methods, such as online jokes, selfie videos, etc., have enriched the space of public opinion on the network and made the speech environment no longer rigid. China has a huge number of Internet users and uneven educational level of netizens, especially the "grassroots" group, whose quality is generally on the low side. It is easy to form network violence and influence the evolvement mechanism of network public opinion. The reasons for the above effects include the convenience of technology, people's satisfaction with spiritual life, the dilution of opinion leadership and the decline of the credibility of the government. The connection degree of official public opinion field and folk public opinion field determines the trend of social public opinion. Therefore, we should try hard to open the two public opinion fields, make both sides communicate unblocked, so as to better guide public opinion. The government should take a positive attitude to deal with the network public opinion, do not escape, do not hide, timely, effective, comprehensive disclosure of information to society, to prevent the vicious development of network public opinion events. As the vast majority of Internet users, "grassroots" should also shoulder the responsibility, actively spread the positive social energy, reject network violence, and jointly maintain a healthy cyberspace.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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