电视文化节目的价值诉求与行为逻辑

发布时间：2018-04-22 07:02

本文选题：电视节目 + 价值追求　；参考：《新闻战线》2017年09期

【摘要】：大众传媒任何一个栏目、频道、节目的设计与策划都离不开其"目的为何,为谁服务"的价值追问。《中国诗词大会》《朗读者》等大型文化益智类节目广受欢迎,从某种意义上说,是对媒体过度娱乐化、消遣化的一种纠偏与矫正,是对媒介消费主义倾向的一种抵制与反叛,是对传统文化的追思与传承,更是网络语境下自媒体时代大众传媒如何介入民族精神弘扬与社会舆论引导的一次大胆创新和尝试。
[Abstract]:The design and planning of any column, channel, program of the mass media can not be separated from its value of "what is the purpose and who to serve". Large-scale cultural and intellectual programs such as the Chinese Poetry Congress, the Reader, and so on, are very popular. In a sense, it is a correction and correction of excessive entertainment and recreation of the media, a kind of resistance and rebellion against the tendency of media consumerism, and a reflection and inheritance of traditional culture. It is also a bold innovation and attempt on how the mass media intervene in the national spirit promotion and the guidance of public opinion in the network context.
【作者单位】：陕西科技大学设计与艺术学院;正邦品牌顾问服务集团;正邦品牌顾问服务集团创意群;
【分类号】：G222

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