体育解说评论中的倾向性研究

发布时间：2018-04-22 07:23

本文选题：体育解说 + 倾向性　；参考：《武汉体育学院》2017年硕士论文

【摘要】：新闻倾向性在新闻报道中是一个普遍存在的现象。体育解说评论作为一种扩大的新闻报道,在体育解说评论中出现的倾向性也是一个常见的现象。体育解说评论对于体育比赛的传播肩负着重大的责任,因此,其中表现出的一定的倾向性也在一定程度上影响体育比赛的传播。本文以电视、网络体育解说评论中出现的倾向性为研究对象,运用新闻的倾向性、新闻受众的社会性、新闻的基本属性、社会心理学中的从众等理论,采取了文献资料法、个案研究法和访谈法研究倾向性,归纳了体育解说评论中倾向性的产生原因,及适度、失度倾向性的表现形式,总结出了避免倾向过度的具体对策。本文研究重点和难点:本文重点在于讨论体育解说评论中倾向性的形成机理和表现形式,难点在于针对体育解说评论中倾向性的度的讨论。本文的创新点:一是基于新闻倾向性这个理论去探讨体育解说评论的倾向性,填补了倾向性在体育解说评论领域的这部分理论空白。二是从素材、传播者和受众三个方面对倾向性的生成机理做了一个阐述。本文研究发现,体育解说评论的倾向性的出现是受多方面影响的,其对于体育解说评论这一新闻报道行为是必要的,并且能与新闻的客观公正相互协调统一。解说员在解说比赛时的倾向性虽然是其个体行为,但背后的原因有很多,主要有三点,一是受大环境的制约,即所在媒体环境、所在的地域文化因素、政治因素等,二是每个解说员的个人看法,三是受众对倾向性的要求。倾向性是不可避免的,适度的倾向性合理运用对体育解说评论是有必要的,过度的倾向性则是需要去避免的。合理的运用倾向性对于体育媒体的推广和受众的互动等方面都有积极的作用。
[Abstract]:News tendency is a common phenomenon in news reports. As a kind of expanded news report, the tendency of sports commentary is also a common phenomenon. Sports commentary plays an important role in the communication of sports competitions. Therefore, the tendency of sports commentary also affects the spread of sports competitions to a certain extent. This paper takes the tendency of TV and network sports commentary as the research object, adopts the theory of literature and materials, using the theories of news tendency, news audience's sociality, news's basic attribute, social psychology's conformity and so on. Case study method and interview method to study tendency, summed up the reasons for the tendency in sports commentary, as well as the appropriate, out of tendency, summed up the specific measures to avoid excessive tendency. The focus of this paper is to discuss the formation mechanism and manifestation of tendency in sports commentary, and the difficulty lies in the discussion of the degree of tendency in sports commentary. The innovation of this paper is as follows: firstly, based on the theory of news tendency, this paper probes into the tendency of sports commentary and fills up this part of theoretical blank in the field of sports commentary. The second is from the material, communicator and audience to make a description of the formation mechanism of tendentiousness. This paper finds that the tendency of sports commentary is influenced by many aspects, which is necessary for sports commentary, and can be coordinated with the objective and fair news. Although the tendency of the commentator in explaining the competition is his individual behavior, there are many reasons behind it. One is restricted by the general environment, that is, the media environment, the local culture factor, the political factor, and so on. The second is the personal view of each commentator, and the third is the demand of the audience. The tendency is inevitable, the reasonable use of the moderate tendency to sports commentary is necessary, the excessive tendency is to be avoided. The rational use of tendency plays a positive role in sports media promotion and audience interaction.
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222.2;G80-05

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