新媒体时代城市电视台民生节目的超本地化转向——以山西电视台《小郭跑腿》为例

发布时间：2018-05-07 06:23

本文选题：民生节目 + 城市电视台　；参考：《传媒》2017年19期

【摘要】：正城市电视台民生节目由于自身贴近百姓的特性,依然具有坚实的群众基础。山西电视台科教频道的日播情感调解类节目《小郭跑腿》扎根本地,通过对民生类新闻、生活服务资讯等内容进行深入挖掘,借助新媒体平台增加与观众的互动等方式进一步实现超本地化,成为保持观众黏性,占有市场份额的成功案例。城市电视台是"传播构建社区"的重要平台传播是人类社会一切意义建构与分享的行为。芝加哥学派主要侧重于从社会关系来透视传播,如其代表
[Abstract]:Due to its own characteristics of close to the common people, the people's livelihood program of Zhengcheng TV still has a solid mass foundation. Shanxi TV Science and Education Channel's daily broadcast of "Xiao Guo running errands" is rooted in the local community, through the in-depth excavation of people's livelihood news, life service information and other content. With the help of new media platform to increase interaction with the audience and other ways to further achieve hyperlocalization and become a successful case of keeping the audience sticky and occupying market share. Urban TV station is an important platform for "communication and community building" and communication is the behavior of constructing and sharing all the meanings of human society. The Chicago School mainly focuses on the perspective of communication from the perspective of social relations, such as its representative.
【作者单位】：广西艺术学院影视与传媒学院;
【基金】：教育部人文社会科学一般项目“东盟国家华文媒体在建构‘丝路精神’认同的现状、问题及对策研究”(项目编号:15YJC860019) 广西艺术学院博士科研启动基金“广西地方电视频道运营研究”(项目编号:BS201304)阶段性成果
【分类号】：G222

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