清谈类电视谈话节目《锵锵三人行》的传播特征研究

发布时间：2018-05-08 16:58

本文选题：《锵锵三人行》 + 清谈类电视谈话节目　；参考：《重庆工商大学》2017年硕士论文

【摘要】：《锵锵三人行》是由凤凰卫视出品的深夜清谈类电视谈话节目,于1998年4月1日开播至今,已走过18个年头。在多年的历练中,《锵锵三人行》以其独特的主持风格、嘉宾选择、话题定位、场景设计等因素得到了广大观众的喜爱,并难以被其他节目复制和超越。《哥伦比亚新闻评论》中文版首届传媒行业“中国标杆品牌”授予《锵锵三人行》“清谈类栏目”2008年传媒行业中国标杆品牌称号(“清谈类”对应的是座谈式谈话节目)。“锵锵”横扫了国内外各项大奖足以表明《锵锵三人行》不仅在大陆、港台获得了极好的口碑,同时也得到了国际认可。从1996年《实话实说》起,谈话节目开始在中国内地的电视荧幕崭露头角,经过近20年的发展,电视谈话节目经历了遍地开花的繁荣一直到今天的衰落。《锵锵三人行》的成功不是偶然,而是多种因素的合力,可以进行研究的面很广,目前学术界对它的研究多以综合性的系统分析为主,本文则把研究点置于该节目的传播特征,从这个角度去研究它的成功之处。著者通过对该节目2016年共257期节目的收看,着重从传播者、传播内容、传播方式的特征等角度分析该节目。通过著者对其传播者特征的研究发现,具有“赢效因素”的主持人和“意见领袖”扮演者的嘉宾所构成的“1+2”的聊天者模式即是该节目的主要特色,同时也具备了独特的传播优势;同时,在传播内容特征的研究中,著者发现它对时事热点的解读十分多元,观点独到却在情理之中。并且极具人文精神,以普通大众的出发点为根基,进行节目建设。在舆论引导与公共领域的建设上也做出了巨大贡献;在传播方式上,它构造了独特的人际传播场景,并将其与相适应的大众传播手段结合起来,同时具备了散文化的叙事手段。通过以上论述,《锵锵三人行》在传播方面的特征就一目了然,为其它节目的借鉴奠定了基础。
[Abstract]:The "Qiang Qiang three people's Bank" is a late-night talk show produced by Phoenix Satellite TV. It has been 18 years since it was broadcast on April 1, 1998. In many years of experience, the "Qiang Qiang Sanbian" has been loved by the general audience for its unique hosting style, guest selection, topic positioning, scene design, and so on. "Columbia News Review" Chinese version of the first media industry "China benchmarking brand" awarded < Qiang Qiang San Pang Bank] "talk about the column" the media industry in 2008 China benchmarking brand title (the talk class corresponds to a talk show. "Qiang Qiang" swept all the domestic and foreign awards to show that not only in the mainland, Hong Kong and RTHK have gained excellent reputation, but also international recognition. From 1996 onwards, talk shows began to emerge on TV screens in the mainland of China, and after nearly 20 years of development, TV talk shows have experienced prosperity all over the world until today's decline. The success of the "Qiang Qiang San Pang Xing" is not an accident, but a combination of many factors, which can be studied in a wide range of fields. At present, the academic research on it is mainly based on comprehensive system analysis. This paper puts the research point on the transmission characteristics of the program, and studies its success from this angle. Through watching 257 programs in 2016, the author analyzes the program from the aspects of communicator, content and mode of communication. Through the author's research on the characteristics of its communicator, it is found that the "12" chat model, which is composed of the host with "winning factor" and the guest of "opinion leader", is the main feature of the program. At the same time, in the study of the characteristics of communication content, the author finds that its interpretation of current affairs hot spots is very diverse, but its unique views are reasonable. And very humanistic spirit, the starting point of the general public as the foundation, the program construction. It also made great contributions to the construction of public opinion guidance and public sphere. In the way of communication, it constructed a unique interpersonal communication scene, combined it with the suitable means of mass communication, and possessed the narrative means of prose culture. Through the above discussion, the characteristics of the communication are clear, which lays the foundation for the reference of other programs.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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