中国电视时事评论员功能研究

发布时间：2018-05-08 19:14

本文选题：电视时事评论员 + 媒介功能　；参考：《吉林大学》2016年硕士论文

【摘要】：新世纪以来,伴随着高新媒体技术和社交媒体的迅猛发展,基于网络技术的新媒体凭借其“在场”与迅捷的优势成为了绝大部分突发新闻的首播媒介。曾经是传统媒体中“第一现场”的电视媒介必须在“时效性”之外强化“报道深度”,以体现和保持其主流媒介的地位。另一方面,中国有着不同于西方的传播体制,作为党的“喉舌”的新闻媒体必须发挥“舆论引导”的功能。而信息环境的开放、受众民主意识的增强,以及社会转型带来的价值观的多元甚至冲突,也给传统主流媒体的舆论引导提出了新的、更高的要求。在电视媒介的象征资本中,时事评论员将电视媒介特有的“口语传播”运用于深度报道与新闻评论,易于大众理解、接受;同时其“人格化传播”的方式和个人化品牌可以拉近与受众的心理距离,增强受众对其观点的认同,可以起到独特的社会整合功能、发挥“隐性宣传”的舆论引导功能。然而当下我国电视时事评论员不论是数量、社会影响力,还是其社会功能与媒介功能的发挥,都存在明显的不足与缺失。究其原因,有认知方面的误区——将评论员个人化、个性化、人格化传播与新闻媒介“党的喉舌”角色相对立;也有实践策略的失当——将本应符合大众传播规律的舆论引导化约为简单粗暴的灌输式“宣教”。本文旨在理清中国大陆特定的传播体制和社会心理思潮下、新媒介生态的背景下电视时事评论员的核心功能——即舆论引导与社会整合功能,以及充分发挥电视时事评论员功能的传播策略。本文共分为五部分,在绪论部分阐述了我国电视时事评论员研究背景与研究意义,并对研究方法和研究方向进行了说明;本文第一章是对中国电视时事评论员的概述:在“时事评论”、“时事评论员”概念界定的基础上,从电视媒介的“口语传播”和电视时事评论员的“人格化传播”两方面阐述了电视时事评论员的概念与特征;梳理了中国电视时事评论员的产生、发展、现状与不足,并对中外电视时事评论员进行了比较分析;概述了中国特有的传播体制、当下中国的社会心理结构以及新媒介生态这些现实背景对中国电视时事评论员核心功能的建构。本文第二章分析了中国电视时事评论员核心功能之一:舆论引导功能。并尝试在我国特定的传播体制和社会背景下,探讨其舆论引导功能的发挥机制及优化策略。在此基础上,还对评论员舆论引导功能所面临的限定进行了思考分析。本文第三章以社会学、传播学等理论为基础,探究了中国电视时事评论员的社会整合功能。对社会整合功能及评论员在其中发挥的角色给予定位的同时,详尽分析了电视评论员是如何利用自身优势和媒体角色发挥“下情上达”、以及运用评论员与受众的“心理纽带”,增强受众对主流价值观的认同进而起到社会整合作用。本文第五部即第四章主要阐释了在新媒介生态下电视时事评论员新的发展空间、概念“泛化”以及功能转化。
[Abstract]:Since the new century, with the rapid development of high and new media technology and social media, the new media based on network technology has become the most popular medium of news for the vast majority of the news. It was once the "first scene" in traditional media. On the other hand, China has a different communication system from the West. As the "mouthpiece" of the party, the news media must play the role of "public opinion guidance", the opening of the information environment, the enhancement of the audience's democratic consciousness, and the pluralism and conflict of the values brought by the social transformation. In the symbolic capital of the television media, the current affairs commentators use the "oral communication" specific to the television media in depth reports and news reviews, which are easy to understand and accept. At the same time, the way of "personal communication" and the personalization brand can be drawn close and accepted. The psychological distance of the crowd, enhance the audience's recognition of their views, can play a unique social integration function and play the role of "recessive propaganda". However, there are obvious deficiencies and deficiencies in the current TV commentators, whether they are the quantity, social influence, social function and media power. There are cognitive misunderstandings - personalization, individualization and personalization of commentators, which are relative to the role of the media "the mouthpiece of the party", and the misconduct of practical strategies - guiding public opinion that should be consistent with the law of mass communication into a simple and rough instilled "propaganda". This article aims to clarify the specific transmission of China's mainland. Under the background of sowing system and social psychology, the core function of TV commentators under the background of new media ecology is the function of public opinion guidance and social integration, and the communication strategy of TV commentators' function fully. This paper is divided into five parts. In the introduction part, the research background and research of TV commentators in China are expounded. The first chapter of this article is an overview of Chinese TV commentators: on the basis of the definition of "current affairs commentator" and "current affairs commentator", the current review of TV media's "oral communication" and "personality transmission" of TV commentators are described in two aspects. The concept and characteristics of the staff, combing the emergence, development, current situation and deficiency of Chinese TV commentators, and making a comparative analysis of Chinese and foreign TV commentators, and summarizing the special communication system in China, the social psychological structure of China and the new media ecology and the core work of Chinese TV commentators. The second chapter of this article analyses one of the core functions of Chinese TV commentators: the function of public opinion guidance, and tries to explore the mechanism and optimization strategy of the guidance function of public opinion under the specific communication system and social background of China. On this basis, it also thinks about the limitation of the commentator's guiding function of public opinion. The third chapter, based on the theory of sociology and communication, explores the social integration function of Chinese TV commentators. At the same time, the author gives a detailed analysis of how TV commentators use their own advantages and media roles to make use of their own advantages and media roles at the same time. And using the "psychological bond" of the commentators and the audience to enhance the audience's recognition of the mainstream values and thus play the role of social integration. The fifth chapter and fourth chapters mainly explain the new development space for the TV commentators under the new media ecology, and the concept "generalization" and function transformation.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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