供需视角下的农村信息传播:国内外研究述评与展望

发布时间：2018-05-14 22:24

本文选题：农村信息传播 + 信息需求　；参考：《中国农村观察》2017年01期

【摘要】：伴随"互联网+"时代下信息的加速传播以及新媒介的不断涌现,农村地区的信息传播机制也在发生着深刻改变。农村信息传播在推动农业创新发展、解决农民信息不对称问题、缩小城乡信息鸿沟等方面的作用,已经得到国内外有关专家和学者的认同。本文基于对国内外农村信息传播相关文献的评价、分析和比较,从供需视角系统地梳理了国内外相关前沿研究的观点与成果。研究综述表明,在农村信息需求方面,国内外有关文献比较侧重于分析农村信息的类型、来源、获取渠道等内容,对农村信息受体的接受能力,及该接受能力对农村发展作用等的研究有待深入;农村信息供给层面的研究成果则多集中于分析农村信息的供给形式、供给平台和供给策略等,需要强化对农村信息供给适宜性和可行性的研究。通过对比国内外相关研究成果,笔者针对国内相关研究在理论、方法、策略等方面的不足,提出对农村信息传播的研究应引入多个学科的理论和方法,重点关注社会网络环境变化,聚焦个体行为逻辑、信息供需对接、传播策略优化,以及信息传播助推农村发展等主题。
[Abstract]:With the rapid spread of information and the emergence of new media in the era of "Internet", the mechanism of information dissemination in rural areas is also undergoing profound changes. The role of rural information dissemination in promoting agricultural innovation and development, solving the problem of information asymmetry among farmers and narrowing the information gap between urban and rural areas has been recognized by relevant experts and scholars at home and abroad. Based on the evaluation, analysis and comparison of the relevant literature on rural information dissemination at home and abroad, this paper systematically combs the viewpoints and achievements of related frontier research from the perspective of supply and demand. In the aspect of rural information demand, the literature at home and abroad focuses on the analysis of rural information types, sources, access channels, and the ability to accept rural information receptors. The research results of the rural information supply level focus on the analysis of the rural information supply form, the supply platform and the supply strategy, etc. It is necessary to strengthen the research on the suitability and feasibility of rural information supply. By comparing the domestic and foreign related research results, the author puts forward the theory and method of multi-discipline in the research of rural information dissemination, aiming at the deficiency of domestic related research in theory, method and strategy. Focus on the social network environment changes, focusing on individual behavior logic, information supply and demand docking, communication strategy optimization, and information dissemination to promote rural development and other topics.
【作者单位】：清华大学中国农村研究院;北京市农林科学院农业信息技术研究中心;
【基金】：国家社会科学基金青年项目“新型城镇化进程中农村地区信息传播能力提升策略研究”(编号:15CXW026) 天津市科技计划项目“基于‘互联网+’的京津冀农业科技协同创新发展研究”(编号:15ZLZLZF00550)资助
【分类号】：F323.3;G203

【相似文献】