大学生在微信朋友圈分享音乐研究

发布时间：2018-05-15 00:22

本文选题：大学生 + 音乐分享　；参考：《河北大学》2017年硕士论文

【摘要】：随着各种手机社交软件的出现和手机音乐类app的快速发展,使得人们可以随时随地不受限制的在网络社交领域分享音乐,其中微信朋友圈是分享的主要领地,年轻人是音乐分享行为的主力军。这一现象的背后又有着怎样的传播规律?是谁在分享?分享的动机是什么?分享的内容是怎么样的?分享后的传播效果又如何?本研究通过问卷调查法和相关性的分析发现女性比男性更偏爱分享音乐;应用“自我决定理论”研究发现“信息需求”和“自我成就”是在大学生在微信朋友圈分享音乐的主要动机;通过内容分析法发现大学生偏爱分享民谣歌曲,喜欢在夜晚分享,分享时的评论多为描述当下的心情,喜欢使用网易云音乐等;通过问卷调查发现,大学生分享音乐的传播效果并不好,多数人希望别人听(点赞、评论、转发)自己分享的音乐,而自己却很少去听(点赞、评论转发)朋友圈里别人分享的音乐。
[Abstract]:With the emergence of various mobile social software and the rapid development of mobile music class app, people can share music at any time and place without restriction. The WeChat circle is the main place of sharing, and the young are the main force of the music sharing behavior. What is the propagation law behind this phenomenon? Who is sharing? What are the motives for sharing? What is the content of sharing? What is the effect of sharing after sharing? This study found that women prefer to share music more than men by questionnaire and correlation analysis; and the application of "self determination theory" research finds that "message demand" and "self achievement" are in college students. The main motivation of sharing music by the circle of friends is believed. Through the content analysis, it is found that college students prefer to share ballad songs. They like to share the music at night. The comments when sharing is mostly about the present mood and the use of NetEase cloud music. Through a questionnaire survey, it is found that the communication effect of the students sharing the music is not good, and most people want others to listen to it. Praise, comment, forward) share music, but rarely listen to music that others share in friends circle.

【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

【参考文献】