娱乐类移动视频直播热门内容的特点及优化路径研究

发布时间：2018-05-19 17:13

本文选题：娱乐类 + 移动视频直播　；参考：《郑州大学》2017年硕士论文

【摘要】：随着移动互联网4G时代的到来和移动智能终端的迅速发展,移动视频直播平台开始出现,并迅速成为热门手机应用。移动视频直播平台是以智能手机、平板电脑等移动通讯设备为载体进行视频内容制作播出和接收,依托网络技术搭建虚拟直播间,提供实时表演和互动,以观众打赏为主,广告分成、电商引流等盈利方式的信息传播及娱乐方式,其中娱乐类移动视频直播指的就是以娱乐内容为主的移动视频直播。截至2016年,市场上先后出现了200多家直播平台,数量众多的用户以及大量的资本投资,使移动视频直播行业在短短一年的时间里狂飙突进。在迅猛发展的同时移动视频直播也出现了很多问题,如市场竞争混乱、内容质量差、商业模式不清晰等等。不同于以往业界对娱乐类移动视频直播平台盈利模式、资本构成的分析或学界针对视频直播过度娱乐化的批判,本文从内容生产的角度出发,从目前移动视频直播平台的热门内容入手,用内容分析的研究方法对国内娱乐类移动视频直播平台直播内容的基本情况和传播效果进行分析,将收集到的热门平台中的热门内容进行整理,从中分析出热门娱乐类移动视频直播在内容生产方面的共性特点和其中存在的问题,并根据目前的行业发展状况和媒介发展规律提出针对性的解决措施。文章根据下载量和用户活跃度选择了六个娱乐视频直播APP,并从中各选取三个热门直播内容,通过五天的收集整理,对这些内容的生产者、形式、具体内容进行总结分析后发现个性主播、高互动性、优质娱乐内容是成为热门直播的必备条件,另外还发现目前娱乐类移动视频直播平台本身还场景单调、低俗内容屡禁不绝、生产模式僵化等问题。为了解决这些问题,本文提出在娱乐类移动视频直播内容生产过程中应该强化直播内容的移动性,扩展直播场景;提高用户生产内容和专业生产内容的融合度,创新生产模式;加强技术性,引入VR直播;同时还要注重政府、行业协会、平台自身对内容监管的结合,共同引导娱乐类移动视频直播的未来发展路径。
[Abstract]:With the arrival of the 4G era of mobile Internet and the rapid development of mobile intelligent terminals, mobile video broadcasting platform has begun to appear and become a hot mobile phone application. The mobile video broadcasting platform uses mobile communication devices such as smart phones and tablets as the carrier to make and receive video content, build virtual live broadcast rooms based on network technology, provide real-time performances and interactions, and give priority to audience rewards. Advertising division, e-commerce drainage and other profitable ways of information dissemination and entertainment, including entertainment mobile video live broadcast refers to the entertainment content of mobile video live broadcast. As of 2016, there have been more than 200 live broadcast platforms, a large number of users and a large amount of capital investment, which has caused the mobile video broadcasting industry to surge in just one year. With the rapid development of mobile video, there are many problems, such as market competition chaos, content quality poor, business model unclear and so on. Different from the past industry on the entertainment mobile video broadcast platform profit model, capital analysis or academic criticism of video streaming excessive entertainment, this paper from the perspective of content production, Based on the current popular content of mobile video broadcasting platform, this paper analyzes the basic situation and spread effect of domestic entertainment mobile video live broadcast platform with the research method of content analysis. The popular content collected from the popular platform is sorted out, and the common features and problems in the content production of the popular entertainment mobile video live broadcast are analyzed. And according to the current situation of industry development and media development law put forward targeted solutions. According to the download and user activity, the article selects six live entertainment video live apps, and selects three popular live broadcast content from each of them. Through five days' collection and collation, the producers and forms of these content are analyzed. After summing up and analyzing the specific content, we find that personality anchorman, high interactive, high quality entertainment content is the necessary condition of popular live broadcast. In addition, we also find that the current entertainment mobile video broadcasting platform itself is also monotonous, and the vulgar content is repeatedly prohibited. Rigid production model and other issues. In order to solve these problems, this paper proposes that in the production of entertainment mobile video live content, we should strengthen the mobility of live video content, expand the live broadcast scene, improve the integration of user production content and professional production content, and innovate the production mode. At the same time, we should pay attention to the combination of government, industry association and platform to supervise the content, and guide the future development of entertainment mobile video broadcasting.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】