新媒体时代灾难传播中舆论危机研究

发布时间：2018-05-26 14:53

本文选题：新媒体时代 + 灾难传播　；参考：《广西师范学院》2016年硕士论文

【摘要】：我国正处于风险高发的时期,如今,人为灾难、自然灾难等危机事件高频发生。而在灾难事件突然爆发的压力下,我国舆论成井喷式爆发,灾难传播过程中的任何环节出现差错都可能引发舆论危机。如此,危机叠加,矛盾更加激化,给社会带来不可预估的的危害。在新媒体时期,舆论的走向在灾难事件的发展中起到前所未有的作用,正向舆论可化解危机,负面舆论则会使得危机更加不可控制。我国关于危机事件中的舆论研究较多,但是集中在研究危机事件中舆论的形成和舆论引导方向。对于具体研究灾难事件传播中已经产生的舆论危机现象研究相对缺乏。而面对如今舆论危机在灾难事件传播中频频产生的现象,研究灾难传播中的舆论危机,十分具有现实意义。本文分为五个部分:第一部分,引言部分。阐述本文选题的研究背景和研究意义,并对对灾难传播中舆论危机的国内外研究做出系统整理,同时,介绍本文的研究思路、使用的研究方法。第二部分,主要对相关概念做出阐释,以及对相关概念之间的关系及相互之间产生的影响做出梳理。第三部分,对灾难传播中舆论危机的产生及特点具体分析。首先分析灾难传播中舆论危机产生的原因,其次分析舆论危机中舆论的构成特点,最后对灾难传播中舆论危机的形成各阶段特点进行分析研究。第四部分,分析灾难传播中舆论危机造成的影响和防控困境。舆论危机的影响从正、负影响两个方面进行分析;分析灾难传播中舆论危机的预防和管理困境将从对舆论危机监管的困境、舆论引导的困境、公众“自律”和“他律”的困境去分析说明。第五部分,提出化解灾难传播中舆论危机方案。主要从危机预防和舆论引导两个方面着手。论文写作过程中结合了近年典型的灾难事件,如,“天津爆炸事件”、“马航事件”、“上海踩踏事件”、“长江沉船事件”中的舆论危机现象,依据具体事例分析舆论危机的形成原因、构成特点、形成机制,并且对舆论危机所造成的影响和在管理中的困境进行分析,最终为化解舆论危机提出了方案。能够丰富新闻传播学、危机管理学方面的研究,具有理论和现实意义。
[Abstract]:China is in a period of high risk, now, man-made disasters, natural disasters and other crisis events occur frequently. However, under the pressure of sudden outbreak of disaster events, public opinion in our country is blowout, and any errors in the process of disaster propagation may lead to public opinion crisis. In this way, the crisis superimposed, the contradiction intensifies, brings the unpredictable harm to the society. In the new media period, the trend of public opinion plays an unprecedented role in the development of disaster events, positive public opinion can resolve the crisis, negative public opinion will make the crisis more uncontrollable. There are many researches on the public opinion in crisis events in our country, but it focuses on the formation of public opinion and the direction of public opinion guidance in crisis events. The research on the crisis of public opinion in the dissemination of disaster events is relatively lacking. In the face of the phenomenon that the public opinion crisis frequently occurs in the disaster event communication nowadays, it is of great practical significance to study the public opinion crisis in the disaster communication. This article is divided into five parts: the first part, the introduction part. This paper expounds the research background and significance of this topic, and makes a systematic arrangement of the research on the crisis of public opinion in disaster communication at home and abroad. At the same time, it introduces the research ideas and research methods used in this paper. The second part mainly explains the related concepts, and combs the relationship between the related concepts and the influence of each other. The third part analyzes the emergence and characteristics of public opinion crisis in disaster communication. Firstly, the causes of public opinion crisis in disaster communication are analyzed. Secondly, the characteristics of public opinion crisis in disaster communication are analyzed. Finally, the characteristics of public opinion crisis formation in disaster communication are analyzed and studied. The fourth part analyzes the influence of public opinion crisis in disaster communication and the predicament of prevention and control. The influence of public opinion crisis is analyzed from two aspects: positive and negative influence, and the prevention and management dilemma of public opinion crisis in disaster communication will be analyzed from the dilemma of supervision of public opinion crisis, the dilemma of public opinion guidance, The predicament of public self-discipline and heteronomy is analyzed and explained. The fifth part, proposes the solution disaster dissemination public opinion crisis plan. Mainly from the crisis prevention and public opinion guidance two aspects. In the process of writing the thesis combines the crisis of public opinion in the typical disaster events of recent years, such as Tianjin explosion, Malaysia Airlines, Shanghai stampede, Yangtze River sinking, etc. Based on the concrete examples, this paper analyzes the causes, characteristics and forming mechanism of the public opinion crisis, analyzes the influence caused by the public opinion crisis and the predicament in the management, and finally puts forward a scheme for resolving the public opinion crisis. It is of theoretical and practical significance to enrich the study of news communication and crisis management.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206

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