对外传播应“顶天立地、直指人心”

发布时间：2018-05-26 15:24

本文选题：直指人心 + 传播格局　；参考：《新闻与写作》2017年08期

【摘要】：正近年来,我国的对外传播能力有了显著提升,国际传播战略的全球化布局不断完善,对国际舆论的影响力也在大幅度提高。这不仅体现在网络建设、落地率等经济性指标上,也体现在传播观念的创新,特别是对外传播话语体系的构建上,还表现在传播方式上敢于主动发声、强化正面宣示。然而,在全球舆论场中,"西强中弱"的不平衡传播格局依然存在,西方政局的变化让世界的不确定性在增强,开放、互动和跨界的信息传播新格局已初步形成。面
[Abstract]:In recent years, China's ability to communicate with the outside world has been greatly improved, the global distribution of international communication strategy has been continuously improved, and its influence on international public opinion has also been greatly enhanced. This is not only reflected in the network construction, landing rate and other economic indicators, but also in the innovation of communication concept, especially in the construction of foreign communication discourse system, but also in the way of communication dare to speak out and strengthen the positive declaration. However, in the field of global public opinion, the unbalanced communication pattern of "strong and weak in the west" still exists. The uncertainty of the world has been strengthened, open, interacted and the new pattern of information communication across the border has been initially formed due to the changes of the western political situation. Surface
【作者单位】：中国传媒大学;
【分类号】：G206

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