新媒体语境下大众传播与民族文化形象构建

发布时间：2018-05-27 02:41

本文选题：新媒体 + 大众传播　；参考：《贵州民族研究》2017年05期

【摘要】：网络新媒体以其传播速度快、范围广、互动性强的优势而迅速发展。对少数民族而言,新媒体的运用将民族文化从小众传播走向大众传播,显著提高民族文化传播效率,少数民族通过新媒体向外界展示民族特有的文化传统与风土人情,改变并提升民族文化形象。然而,新媒体的应用对于民族文化形象传播与建构既有机遇又会带来困境,需要我们认真对待。要想在新媒体时代传播并构建少数民族文化形象就需要从主体的媒介素养与文化素养、传播机制、文化产业链、引导监管等多个维度制订应对策略。
[Abstract]:New network media is developing rapidly because of its advantages of high speed, wide range and strong interaction. For ethnic minorities, the use of new media will make the national culture spread from the minority to the mass, significantly improve the efficiency of the dissemination of national culture, ethnic minorities through the new media to the outside world to show the unique cultural traditions and customs, Change and improve the image of national culture. However, the application of new media has both opportunities and dilemmas for the dissemination and construction of national cultural images. In order to spread and construct the image of minority culture in the new media era, we should formulate the corresponding strategies from the media literacy and cultural literacy of the subject, communication mechanism, cultural industry chain, guidance and supervision and so on.
【作者单位】：西安体育学院体育传媒系;
【分类号】：G122;G206

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