从狂欢理论看受众话语权在真人秀中的实现

发布时间：2018-05-27 04:04

本文选题：狂欢理论 + 受众　；参考：《长春理工大学》2016年硕士论文

【摘要】：进入20世纪以来,人类科技飞速发展,其中最突出的表现是互联网的普及,在媒介领域表现为媒介生态环境的变化,这使四大传统媒体的地位受到了动摇。在新的媒介生态环境下,受众具有了多元的选择,电视、报纸、广播等主流媒体地位受到威胁。真人秀作为新的节目样态,开创了受众与媒介关系发展的新格局,它以迅猛的发展态势引起了受众、媒体、学界等领域的共同关注。从传播学视角来看,真人秀的本质是群体狂欢,它既是人类狂欢精神在特定社会媒介环境中的生动体现,也是受众权利意识觉醒的体现,更是媒介与受众话语权博弈的产物。真人秀的零门槛、个性表达以及极强的交互性等特点,恰好满足了受众内心对话语权的渴求,为受众实现参与权、表演权、对话权提供了开放的平台。从受众自身来看,其自我意识的觉醒、媒介素养的提升和对精英阶层的反叛等社会心理因素也为其实现话语权提供了内在推动力。然而,受众话语权的泛滥也为受众自身和真人秀的发展带来了问题,这仍是不容忽视的部分。本文追根溯源,从真人秀崛起的时代背景入手,系统阐述了受众话语权在真人秀中的具体实现方式,从社会文化、受众个体和媒介技术三方面探究受众话语权在真人秀中得以实现的原因、总结出受众实现话语权的正面效果、受众话语权泛滥所引发的问题以及对问题的思考,揭示真人秀的狂欢特质与受众的狂欢诉求二者之间千丝万缕的联系,以期实现对受众的社会文化心理进行探究,并对真人秀发展有所裨益的研究目的。
[Abstract]:Since the 20th century, the rapid development of human science and technology, in which the most prominent manifestation is the popularity of the Internet, in the media field for the media ecological environment changes, which makes the four traditional media status has been shaken. In the new media ecological environment, the audience has multiple choices, TV, newspapers, radio and other mainstream media status is threatened. Reality TV, as a new program model, has created a new pattern of the relationship between audience and media. It has aroused the common concern of audience, media, academia and other fields with the rapid development. From the perspective of communication, the essence of reality TV is group carnival, which is not only the vivid embodiment of human carnival spirit in the specific social media environment, but also the embodiment of the awakening of the audience's right consciousness, and the result of the game between the media and the audience's discourse right. The characteristics of reality TV, such as zero threshold, personality expression and strong interactivity, exactly satisfy the audience's desire for the right to speak, and provide an open platform for the audience to realize the right of participation, performance and dialogue. From the audience's own point of view, the awakening of their self-consciousness, the promotion of media literacy and the rebellion against the elite also provide an internal impetus for the realization of their right to speak. However, the flood of audience's right of speech also brings problems to the development of audience and reality show, which is still a part that can not be ignored. Based on the background of the rise of reality TV, this paper systematically expounds the specific realization of the audience's right to speak in reality show, and from the social culture, This paper explores the reasons for the realization of the audience's discourse right in reality TV from the three aspects of audience individual and media technology, summarizes the positive effect of the audience's realization of the right to speak, the problems caused by the overflowing of the audience's right to speak, and the thinking on the problems. This paper reveals the relationship between the carnival characteristics of reality TV and the carnival demands of the audience in order to realize the social and cultural psychology of the audience and benefit the development of the reality show.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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