信息扩散与内容生成:个性化新闻平台发展研究

发布时间：2018-05-27 04:28

本文选题：平台服务 + 个性化阅读　；参考：《现代传播(中国传媒大学学报)》2017年03期

【摘要】：正互联网的迅速发展,打破以媒体为中心的新闻生产和传播方式,新闻媒体纷纷向终端化、平台化和碎片化的趋势发展,发展"千人千面"的个性化阅读功能,并逐渐成为互联网基础应用。当前个性化新闻平台主要分为两种,一种是以澎湃新闻、腾讯新闻为代表的,具备内容生产能力的新闻平台,以传播内容作为个性化表征;另一种是以"今日头条""一点资讯"为代表的新闻推荐平台,不参与主要新闻内容的生产,而是将"个性化推荐功能"作为其核心产品运营,以传播方式
[Abstract]:With the rapid development of the Internet, news production and dissemination mode centered on the media has been broken, news media have developed to the trend of terminal, platform and fragmentation, and the individualized reading function of "thousands of people and thousands of faces" has been developed. And gradually become the basic application of the Internet. At present, the individualized news platform is mainly divided into two kinds, one is the news platform with content production capacity, which is represented by the surging news and Tencent news, and takes the spread content as the personalized representation; The other is the news recommendation platform, which is represented by "Today's headline" and "a little information". It does not participate in the production of major news content, but takes "personalized recommendation function" as its core product to be operated by means of dissemination.
【作者单位】：中国传媒大学经管学部;中国传媒大学经管学部经济与管理学院;
【分类号】：G210.7

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