基于知识贡献的社交问答平台个人创新行为研究

发布时间：2018-06-01 23:20

本文选题：社交问答 + 知识贡献　；参考：《现代情报》2017年08期

【摘要】：社交问答平台因满足用户对知识精准化与细分化需求,兼具社交功能日益受到人们的青睐,但仍存在活跃用户少,知识贡献积极性不高从而难以激发知识创新等问题,因此研究社交问答平台个人创新行为影响因素,对改善平台服务有重要意义。以社会资本理论和自我决定理论为理论基础,本研究从知识贡献角度建立了社交问答平台个人创新行为的结构方程模型,通过问卷调查,运用偏最小二乘法对研究模型和假设进行验证。研究结果显示,乐于助人、知识自我效能和互动强度是影响社交问答平台知识贡献的重要因素,进而影响用户个人创新行为。根据实证结果提出增强社交问答平台用户知识贡献意愿的相关对策和建议。
[Abstract]:Social Q & A platform is more and more popular because of satisfying the needs of users for the precise and fine differentiation of knowledge, but there are still some problems, such as less active users and less enthusiasm for knowledge contribution, which makes it difficult to stimulate knowledge innovation. Therefore, it is of great significance to study the influencing factors of personal innovation behavior in social Q & A platform. Based on the theory of social capital and the theory of self-determination, this study established the structural equation model of personal innovation behavior in the social Q & A platform from the perspective of knowledge contribution. The partial least square method is used to verify the model and hypothesis. The results show that helpful knowledge self-efficacy and interaction intensity are the important factors that affect the knowledge contribution of social Q & A platform and then affect the individual innovation behavior of users. According to the empirical results, the author puts forward some relevant countermeasures and suggestions to enhance the willingness of users to contribute knowledge in the social Q & A platform.
【作者单位】：武汉大学信息管理学院;
【分类号】：G203

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