中国传统媒体新闻报道模式分析

发布时间：2018-06-15 07:53

本文选题：报道模式 + 传统媒体　；参考：《国际新闻界》2017年06期

【摘要】：本文通过对五份报纸共3264个样本的国内新闻报道进行的内容分析,旨在探究我国传统媒体的新闻报道模式的特征与差异。分析结果显示,我国媒体的报道模式虽然存在相当程度的共性,但是差异性也非常明显:不同属性的媒体和不同领域的报道题材呈现出不同的模式偏好。官方媒体和政经题材的报道更重视喉舌模式、干预模式,而市场化媒体和社会性题材的报道更重视监督模式、客观模式。此外,本文的分析结果显示,与研究假设正好相反的是,官方媒体比市场化媒体、政治经济报道比社会性报道在煽情模式上表现出更强的偏好。进一步分析发现,喉舌模式与煽情模式呈高度正相关关系,说明两种模式并非相互排斥而是和谐共存,这在官方媒体上表现得尤其如此。
[Abstract]:By analyzing the content of the domestic news reports with 3264 samples from five newspapers, this paper aims to explore the characteristics and differences of the news reporting modes of the traditional media in China. The results show that although there are some commonalities in the media reporting patterns in China, the differences are very obvious: the media with different attributes and the reporting subjects in different fields show different pattern preferences. State media and political and economic reports pay more attention to mouthpiece mode and intervention mode, while market-oriented media and social theme report pay more attention to supervision mode and objective mode. In addition, the results of this paper show that, contrary to the research hypothesis, the political and economic reports have a stronger preference than the social media in the emotive mode than in the market-oriented media. Further analysis shows that there is a highly positive correlation between the mouthpiece model and the emotive model, which indicates that the two models are not mutually exclusive but coexist harmoniously, especially in the official media.
【作者单位】：中山大学传播与设计学院;香港浸会大学传理学院;
【分类号】：G212

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