人民日报“任仲平”文章研究
发布时间:2018-06-17 13:07
本文选题:人民日报 + 任仲平 ; 参考:《南昌大学》2017年硕士论文
【摘要】:自1993年《人民日报》以“任仲平”的笔名刊发《从十一届三中全会到十四届三中全会》起,这种集体创作的大型政论模式开始越来越多地出现在公众视野之中。不仅《人民日报》内部相继推出以阐述党建工作为主要任务的“仲祖文”、以“如何振兴中华”为谐音缩写的“何振华”、以“正本清源”为宗旨的“郑青原”;各级党报也相继推出自己的评论品牌,如《江西日报》推出的“江仲平”;《浙江日报》推出的“哲欣”(浙江创新之意)……本文以《人民日报》“任仲平”从1993年至2016年期间发表的96篇评论文章为研究对象,运用内容分析法和文本分析法,对“任仲平”文章的定位、文本特色、创作机制进行分析,反思党报政论现存的问题,借鉴“任仲平”的创作成功经验,提出建议。在众声喧哗的新媒体时代,信息传播主体呈现多样化的趋势,自媒体的发展盛况空前,读者有了更多选择,要想回到当年“两报一刊“(《人民日报》、《解放日报》和《红旗》杂志)社论覆盖7亿人民的影响力巅峰,难度巨大。在这种情况下,党报如何发挥优势,占领宣传阵地,成为广大人民群众的第一信息源头,知识分子的良师益友?党报评论如何才能履行党的新闻舆论工作和使命,成为时代最强音?这是面向政论“国评”品牌“任仲平”,以及中国第一大报《人民日报》提出的一项新课题。
[Abstract]:Since 1993, when "People's Daily" was published under the pseudonym "Ren Zhongping", "from the third Plenary session of the Eleventh Central Committee to the third Plenary session of the 14th CPC Central Committee", this kind of large-scale political theory mode of collective creation began to appear more and more in the public view. Not only "Zhong Zuwen", whose main task is to expound the party building work, "he Zhenhua" which is abbreviated as "how to rejuvenate China", and "Zheng Qingyuan", whose purpose is "original and Qingyuan"; Party newspapers at all levels have also launched their own commentary brands one after another, such as "Jiang Zhongping" launched by the "Jiangxi Daily" and "Zhe Xin" by "Zhejiang Daily". This paper takes 96 review articles published in "Ren Zhongping" from 1993 to 2016 as the object of study. By using content analysis method and text analysis method, this paper analyzes the orientation, text characteristics and creative mechanism of Ren Zhongping's article. This paper reflects on the existing problems in the political theory of the Party newspaper, draws lessons from the successful experience of Ren Zhongping and puts forward some suggestions. In the noisy new media era, the main body of information communication presents a diversified trend. Since the development of the media is unprecedented, readers have more choices. It is difficult to get back to the peak of the influence of "two newspapers and one magazine" ("People's Daily", "Liberation Daily" and "Red Flag"). Under such circumstances, how can the Party newspapers exert their advantages, occupy propaganda positions and become the first source of information for the broad masses of the people and good mentors and mentors of intellectuals? How can the Party newspaper comment on how to carry out the Party's work and mission of news and public opinion and become the strongest voice of the times? This is a new topic for the political commentator Ren Zhongping and China's largest newspaper, People's Daily.
【学位授予单位】:南昌大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G212
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