内蒙古广电网络集团竞争战略研究

发布时间：2018-06-18 12:42

本文选题：三网融合 + 大数据时代　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：通信行业从传统的报纸行业发展到今天的手机、电视、视频、电话业务时代,经历了多次技术的变迁。在这条激烈竞争的道路上,倒下过很多曾经辉煌一时的通信公司,历经竞争重组的过程,目前全国市场形成了电信运营商、网络运营商、设备生产商这三大主流通信商。如今,在三网融合、大数据时代、物联网时代等信息时代的召唤下,势必会引来一场更大的通信行业的变革,也将会给各运营商带来不同的挑战和机遇。内蒙古广播电视网络集团公司从垄断优势走向竞争格局,在竞争的环境下,内蒙古广播电视网络集团要想获得一席之地,就必须了解同行业其他运营商的发展战略。在充分分析自身优劣势的基础上,充分发挥优势条件,改变、纠正、规避自身劣势,同时,抓住机遇、规避威胁,辅以战略分析工具,制定出适合内蒙古广电网络集团公司在竞争环境下的竞争战略。如实施跟随其他运营商战略、借助铁塔公司实现手机语音业务、倡导走互联网+业务路线、走出传统业务模式实现跨业务经营、继续深度拓展业务领域加强合作模式,并辅以战略实施的保障措施,以期企业取得长足的发展。
[Abstract]:Communication industry from the traditional newspaper industry to today's mobile phone, television, video, telephone business era, has undergone a number of technological changes. On this road of fierce competition, many once brilliant communications companies, after the process of competition reorganization, the national market has formed the telecommunications operators, network operators, equipment manufacturers these three major mainstream telecommunications companies. Nowadays, under the call of the information age, such as the convergence of three networks, the big data era and the Internet of things era, it will inevitably lead to a bigger revolution in the communications industry, and will also bring different challenges and opportunities to the operators. The Inner Mongolia Radio and Television Network Group Company moves from monopoly advantage to competitive pattern. In the competitive environment, if Inner Mongolia Radio and Television Network Group wants to gain a place, it must understand the development strategy of other operators in the same industry. On the basis of fully analyzing their own advantages and disadvantages, giving full play to their advantages and conditions, changing, correcting and circumventing their own disadvantages, at the same time, seizing opportunities, avoiding threats, and adding strategic analysis tools, To formulate a competitive strategy suitable for Inner Mongolia Radio and Television Network Group Company in the competitive environment. For example, implementing the strategy of following other operators, realizing mobile phone voice service with the help of Iron Tower Company, advocating the Internet service line, walking out of the traditional business model to realize cross-service management, continuing to expand the business field and strengthening the cooperation mode, And auxiliary with the safeguard measure of the strategy implementation, expect the enterprise to obtain the considerable development.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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