专家信源及报道倾向对雾霾报道传播效果的影响研究

发布时间：2018-06-21 15:43

本文选题：专家 + 报道倾向　；参考：《暨南大学》2016年硕士论文

【摘要】：近年以来,我国部分地区雾霾天气频发,媒体对雾霾的报道呈现出多样化的趋势,政府机构、专家学者、民间环保组织人士纷纷通过媒体表达自己的观点。然而在雾霾这样一个具有一定专业门槛的科学性议题面前,当权威主导的观点和大众的日常生活经验之间产生了疏离和分歧时,这些观点难以轻易达到说服大众的效果,受众更倾向于相信哪些内容也并无定论。影响受众对雾霾报道的认知、情感态度和行为意图的因素有哪些?本文采用内容分析法和实验法,首先通过内容分析法,对《人民日报》、《中国环境报》、《新京报》和《南方都市报》近三年来有关雾霾信息的报道进行分析,并基于内容分析所得出的结论,确定实验法中所考察的变量,实验研究以专家信源(政策决策者、专业研究者、民间环保组织人士)、信源身份是否明确(明确、模糊)、报道倾向(正面、负面)为三组变量,探讨其对传播效果的影响。研究得出以下结论:报道倾向的正负面对受众的认知、情感态度和行为意图影响有显著的差异;专家信源的类别和专家信源是否明确对受众的认知影响存在显著的差异,而对于受众的情感态度和行为意图影响均无显著差异。地区不同对受众的认知、态度和行为意图均无显著差异。在研究的最后,笔者就雾霾报道的实际操作提出相应的建议。
[Abstract]:In recent years, smog weather has occurred frequently in some parts of China, and the media reports on smog have shown a diversified trend. Government agencies, experts and scholars, and non-governmental environmental protection organizations have expressed their views through the media. However, in the face of smog, a scientific issue with a certain professional threshold, when there is alienation and disagreement between authoritative views and the daily life experience of the masses, these views are difficult to easily achieve the effect of persuading the public. The audience is more inclined to believe which content is also inconclusive. What are the factors that affect the audience's cognition, emotional attitude and behavioral intention to report on smog? In this paper, the content analysis method and the experimental method are used to analyze the reports on smog information in the past three years in < People's Daily >, "China Environment News", "Beijing News" and "Southern Metropolis Daily". Based on the conclusions of the content analysis, the variables investigated in the experimental method are determined. The experimental study is based on the information sources of experts (policy decision makers, professional researchers, private environmental protection organizations), whether the identity of the information sources is clear (clear, clear). Fuzzy, reporting tendency (positive and negative) as three groups of variables, to explore its impact on the communication effect. The conclusions are as follows: there are significant differences between positive and negative reporting tendency in the cognitive, emotional attitude and behavioral intention of the audience, and there are significant differences in the categories of expert sources and whether the expert sources have a clear impact on the cognitive impact of the audience. However, there is no significant difference in the emotional attitude and behavioral intention of the audience. There were no significant differences in cognition, attitude and behavioral intention among different regions. At the end of the study, the author puts forward some suggestions on the practical operation of smog report.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212

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