媒介融合语境下“新湖南”客户端研究

发布时间：2018-07-09 12:43

本文选题：媒介融合 + 新湖南　；参考：《湘潭大学》2017年硕士论文

【摘要】：互联网的普及已严重影响和改变了信息传播的模式,已成为了人们获取新闻、学习知识、信息交流、生活娱乐、商业活动不可或缺的工作。在此背景下,传统媒体面临巨大挑战,媒介融合成为时代发展的必然趋势。以习近平同志为核心的党中央高度重视媒介融合发展,提出要整合新闻媒体资源,推动传统媒体和新兴媒体融合发展,媒介融合已然成为国家战略。随着互联网通讯技术的发展,作为媒介融合的产物,具有海量信息、即时化、专业化、产品化、互动性等特点的移动新闻客户端逐渐成为众多网民获取新闻资讯的主要工具。在媒介融合语境下,省级党报新闻客户端如何发展成为了传统媒体所思考的大事。通过从移动客户端自身特点入手,对“新湖南”客户端进行着重分析,探究以“新湖南”客户端为代表的省级党报新闻客户端如何在媒介融合语境下进行发展,并针对目前出现的问题提出相应的发展策略。由于定位不同,从一开始以“新湖南”客户端为代表的省级党报新闻客户端就不同于其他商业性移动新闻客户端,有其自身存在的特殊性,是党性和人民性的统一。从上线运营起,“新湖南”客户端就始终恪守“党报底色、不断创新”的准则,深耕本土特色。既要充分发挥新媒体互动性特点,建立信息交互平台,加强本地新闻的原创性,又要做好舆论引导人,提升影响力和公信力,强化新媒体运营业务水平等。但在其不断快速发展过程中,也不可避免的出现了省级党报新闻客户端出现的“通病”,如个性化服务缺失、内容丰富性不足、盈利模式单一等。针对这些问题,以“新湖南”客户端为代表的省级党报新闻客户端要从重视用户体验、整合内容深加工、多样化创收盈利等方面入手,打造成为具有导向型、服务型、全景式的移动新闻客户端。
[Abstract]:The popularity of the Internet has seriously affected and changed the mode of information dissemination. It has become an indispensable job for people to obtain news, learn knowledge, exchange information, live and entertain, and business activities. Under this background, the traditional media faces enormous challenge, the media fusion becomes the inevitable trend of the development of the times. The Party Central Committee, with Comrade Xi Jinping as the core, attaches great importance to the development of media integration, and proposes to integrate news media resources and promote the integration of traditional and emerging media, which has become a national strategy. With the development of Internet communication technology, as the product of media convergence, the mobile news client with the characteristics of mass information, instant, specialization, production, interactivity and so on has gradually become the main tool for many netizens to obtain news information. In the context of media convergence, how to develop the news client of provincial party newspaper has become a major matter of traditional media. Starting with the characteristics of the mobile client, this paper focuses on the analysis of the "new Hunan" client, and probes into how the provincial party newspaper news client, represented by the "new Hunan" client, develops in the context of media convergence. And put forward the corresponding development strategy in view of the current problems. Because of the different orientation, the provincial party newspaper news client, represented by the "new Hunan" client at the beginning, is different from other commercial mobile news clients. It has its own particularity and is the unity of the party spirit and the people's character. From the line operation, "new Hunan" client always adhere to the "party bottom color, continuous innovation" criteria, deep cultivation of local characteristics. It is necessary not only to give full play to the interactive characteristics of new media, to establish information exchange platform, to strengthen the originality of local news, but also to do a good job in guiding public opinion, improving the influence and credibility, and strengthening the level of new media operation business. However, in the process of its rapid development, it is inevitable to appear the "common problems" in the news client of provincial party newspaper, such as the lack of personalized service, the lack of rich content, the single profit model, and so on. In view of these problems, the provincial party newspaper news client, represented by the "new Hunan" client, should start from paying attention to the user experience, integrating the content deep processing, diversifying income generating profit and so on, so as to create a oriented, service-oriented, and so on. A panoramic mobile news client.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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