媒体行为的伦理原则探讨

发布时间：2018-07-09 17:05

本文选题：媒体行为 + 伦理原则　；参考：《广西社会科学》2017年07期

【摘要】：独立主体的媒体在社会发展过程中,扮演积极向上的角色,不断提升公信力。善的原则是媒体发展的永恒追求,媒体的善带给人们快乐与幸福,媒体也引导人们向往善和美;正义原则是媒体维护社会公平的一道重要防线,媒体要营造一种公平正义的社会氛围,维护与捍卫不同群体的正当利益,尤其为社会弱势群体代言与呐喊;真实原则是媒体的生命所在,媒体要从宏观上、本质上、发展变化上做到客观真实,不能有任何虚假成分,才能赢得市场;仁爱原则体现媒体的良知与博爱精神,媒体要有仁爱之心、恻隐之心,才能赢取民心;自由原则为媒体独立发展提供广阔空间,媒体向公众传递丰富的资信,发挥监督作用,同时作为一种价值理念,自由蕴含着伦理责任。
[Abstract]:The independent media plays a positive role in the social development process. The principle of good is the eternal pursuit of the development of media, the good of media brings happiness and happiness to people, and the media also leads people to yearn for kindness and beauty; the principle of justice is an important defense line for media to safeguard social justice. The media should create a fair and just social atmosphere, safeguard and defend the legitimate interests of different groups, especially speak and shout for the disadvantaged groups of society; the real principle is the life of the media, and the media should be macroscopic and essential. In order to win the market, the principle of benevolence embodies the conscience and the spirit of fraternity of the media, and the media must have a benevolent heart and compassion to win the hearts of the people. The principle of freedom provides a broad space for the independent development of the media. The media conveys abundant information to the public, plays a supervisory role, and as a value concept, freedom contains ethical responsibility.
【作者单位】：河南农业大学马克思主义学院;
【基金】：河南省高校科技创新人才支持计划项目“和谐社会视域下的媒体责任伦理”(15024) 河南省教育厅人文社会科学研究一般项目“基于农民话语权视角的媒体责任伦理研究”(2017-ZDJH-082) 河南农业大学创新基金项目“新时期媒体责任伦理研究”(2013TPHSS001) 河南省“马克思主义研究中心”项目“马克思主义大众化在青年大学生群体中的推进研究”(MYKT2016-M06) 河南省高等学校重点科研项目“中原城市群与资源环境协调发展研究”(16A790009)
【分类号】：G206

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