电视公益节目的传播属性——以《等着我》为例

发布时间：2018-07-09 19:37

  本文选题：传播属性 + 公益节目　； 参考：《新闻与写作》2017年08期

【摘要】：《等着我》作为央视热播的电视公益节目,受到社会各界的广泛关注,收视率和口碑上都取得了巨大成功,甚至带动了社会上潜存的有生公益力量,在全社会引发了一起公益助人的热潮。《等着我》在这个充斥着电视娱乐化的时代,堪称是一股清流。其走红可以看作是社会公益力量的厚积薄发,也被认为是其将公益作为"光明正大"的传播目的与其高效有力的传播方式上的成功。对于《等着我》这支走在公益大道上的"电视新秀",很多地方都处在探索阶段,不可能方方面面都做到尽善尽美。由此可见,作为《等着我》的重要组成成分——其传播属性值得我们认真推敲和研究探讨。
[Abstract]:"waiting for me" as a popular TV public welfare program on CCTV, it has received extensive attention from all walks of life in the society, and has achieved great success in ratings and word of mouth, and has even led to the potential existence of a living public welfare force in society. In the whole society caused a public welfare to help others. (waiting for me) in this era of television entertainment, can be called a clear stream. Its popularity can be seen as the accumulation of social forces, but also is considered to be its public welfare as a "fair and impartial" communication purposes and its efficient and effective way of communication success. Waiting for me, this "TV rookie" walking on the road, many places are in the exploration stage, can not be perfect in every aspect. Therefore, as an important component of "waiting for me"-its transmission property is worth our careful study and discussion.
【作者单位】： 武汉工商学院;华中科技大学新闻评论研究中心;
【分类号】：G222
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本文编号：2110443