@人民日报的奥运报道研究

发布时间：2018-07-14 16:51

【摘要】：奥林匹克运动会(以下简称奥运会)作为大型综合体育赛事,它所展现的不仅仅是一个国家的体育水平,更是一个国家的综合国力的体现。同时,在奥运会举办的过程中,媒体通过各种方式进行报道,也是其中一个不可或缺的关键环节。因此,也是一个国家媒体水平的展现。《人民日报》从1984年洛杉矶奥运会开始,就与奥运会结缘。自此,它一直在报道奥运会,一共经历过8届奥运会。它的奥运报道简洁大方、严谨规范、新颖独特,一直都深受读者的喜爱。但是,随着时代环境的改变和新媒体的崛起,仅仅是《人民日报》这一个平台已经不能满足需要,因此它创建了许多新的平台,比如@人民日报,这些新的平台,应该怎样进行奥运报道成为一个新的问题。微博这个新媒体平台是在2010年开始盛行,@人民日报是在2012年7月份开通的。虽然它开通的比较晚,但是它一开通就展现了自己非凡的影响力。那么如何将这种影响力一直保持下去,并创造新的成绩?在这样的背景下,如何报道2012年伦敦奥运会,就成为了对他的第一个考验。那么@人民日报如何利用新媒体平台的特色,报道奥运会。它的报道内容,报道方式,报道对象,报道选题是什么样的。同时,它不是一个独立的新媒体平台,它可以借助《人民日报》的资深采编团队,借用《人民日报》的深度报道和新闻策划,让自身内容显得更为丰富。显然,@人民日报同《人民日报》之间的互相合作、互相支持的关系,不仅可以更好的进行奥运报道,而且能够吸引更多的粉丝,提升两者的知名度和品牌的影响力。本文基于此,想要从以下几个方面来探寻和分析,@人民日报对奥运会的报道。首先,介绍从1984年以来,《人民日报》奥运会报道的发展。其中包括,从报道数量,报道主题,报道体裁等方面,对《人民日报》奥运会报道特征进行分析。以及经过这么多届奥运会报道之后,《人民日报》在报道上所做的改变和改变的原因。其次,@人民日报对奥运会的报道。先是概括的介绍,@人民日报的运营概况。其次,从微博发行数量,微博报道对象,微博报道主题等方面,分析@人民日报对伦敦奥运会报道的特色。再与《人民日报》报纸的特色进行对比与分析,从而进-步研究,@人民日报对奥运会进行报道的优点。同时,也要看到@人民日报在奥运报道中存在的问题。并试图探索能够解决这些问题的对策。最后,本章根据研究结果,描述本研究结论启示。最后,希望可以2016年里约热内卢夏季奥运会报道有所帮助。
[Abstract]:The Olympic Games (hereinafter referred to as the Olympic Games) as a large-scale comprehensive sports event, it shows not only the level of a country's sports, but also the embodiment of a country's comprehensive national strength. At the same time, in the Olympic Games, the media through a variety of ways to report, but also an indispensable key link. Thus, it is also a demonstration of the media level of a country. < People's Daily > has been associated with the Olympic Games since the 1984 Olympic Games in Los Angeles. Since then, it has been covering the Olympic Games, a total of eight Olympic Games. Its Olympic report simple and generous, rigorous and standard, novel and unique, has been deeply loved by readers. But with the change of the times and the rise of new media, just the "People's Daily >" platform has failed to meet the needs, so it has created many new platforms, such as @ People's Daily, these new platforms. How to report on the Olympic Games has become a new problem. Weibo, the new media platform, became popular in 2010 and @ People's Daily was launched in July 2012. Although it opened relatively late, but it opened on the show their extraordinary influence. So how can this influence be maintained and new results created? In this context, how to report the 2012 Olympic Games in London, became his first test. So how does @ People's Daily take advantage of the features of the new media platform to report on the Olympics? Its report content, report way, report object, report topic is what kind. At the same time, it is not an independent new media platform, it can use "People's Daily" senior editorial team, the use of "People's Daily" in-depth reporting and news planning, to make their own content appears more rich. Obviously, the cooperation and mutual support between @ People's Daily and < People's Daily > can not only better carry out Olympic coverage, but also attract more fans and enhance their popularity and brand influence. Based on this, this paper would like to explore and analyze People's Daily's report on the Olympic Games from the following aspects. First of all, introduce the development of the People's Daily Olympic Games report since 1984. Including, from the aspects of the number of reports, the theme of the report, and the style of the report, this paper analyzes the characteristics of the People's Daily Olympic Games report. And after so many Olympic Games reports, the People's Daily has changed and changed the reason. Next, People's Daily reports on the Olympic Games. First of all, a general introduction to the operation of @ People's Daily. Secondly, the characteristics of @ People's Daily's coverage of London Olympic Games are analyzed from the aspects of the number of Weibo issues, the object of Weibo coverage and the theme of Weibo report. By comparing and analyzing the characteristics of the People's Daily newspaper, we can further study the advantages of reporting on the Olympic Games by @ People's Daily. At the same time, also want to see @ People's Daily in the Olympic Games coverage problems. And try to explore the solution to these problems. Finally, according to the results of the study, this chapter describes the implications of the conclusions. Finally, it is hoped that coverage of the 2016 Rio de Janeiro Summer Olympics will help.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212

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