反智文化在自制网综节目中的意义建构
发布时间：2018-07-25 19:06
【摘要】：自制网综节目在2016年进入了黄金时代,数量多种类繁,更重要的是已经形成了自身的文化特点,尤其像《奇葩说》、《晓松奇谈》、《火星情报局》这样连播多季仍持续受观众欢迎的节目,形成了网综IP,因此对自制网综在文化内涵上的研究很有价值。通过对热播的自制网综节目观察发现,反智文化是其中蕴含的重要文化,传统定义的反智主义是一种怀疑、反对知识和知识分子的社会思潮,是一种存在于文化和思想中的态度。而在自制网综节目中的反智文化,是在传播多元文化,提倡多元思维和视角,为亚文化的非主流人群发声,其颠覆性和批判性可以促使人类社会走向更多元的发展。因此本文通过搭建意义建构理论模型,探究自制网综节目中的反智文化对受众有怎样的影响。反智文化思想一直是饱受争议,因此反智文化在本文中被重新定义,被给予一个正向的视角,自制网综节目为新时代的反智文化思想提供场域,多元思维得以表达,多元文化得到重视,使受众对小众边缘群体更加包容,对文化的霸权现象报以批判,对传统守旧的规定予以颠覆,这都是反智文化被重新定义和传播所带来的正面影响。另一个饱受曲解的定义是意义建构,意义建构理论模型是描述受众认知过程的模型,是研究对受众的影响理论,不是形容事物意义的重新建构,意义与建构不可分离来谈,二者为一个整体名词。文化的影响力量之大,是因为文化影响的是受众的思想和态度,进而影响个体的行为,搭建反智文化对自制网综节目的意义建构模型,为自制网综未来的发展和反智文化对受众的影响研究提供有价值的建议。
[Abstract]:Home-made web-ensemble programs entered a golden age in 2016, with a variety of numbers and, more importantly, their own cultural characteristics. In particular, such programs as "strange flowers", "Xiaosong Qiqi" and "Mars Intelligence Agency" continue to be popular with viewers for many seasons, thus forming a comprehensive IPP, so it is very valuable to study the cultural connotation of self-made ensemble. Through the observation of the popular home-made web-ensemble program, it is found that anti-intellectual culture is an important culture contained therein, and that the traditional definition of anti-intellectualism is a kind of suspicion and social ideological trend against knowledge and intellectuals. Is an attitude that exists in culture and thought. However, the anti-intellectual culture in the self-made net comprehensive program is spreading multiculturalism, advocating pluralistic thinking and perspective, and speaking for the non-mainstream people of subculture. Its subversion and criticism can promote the development of human society towards more diverse elements. Therefore, this paper sets up a theoretical model of meaning construction to explore how the anti-intellectual culture in self-made ensemble programs affects the audience. Anti-intellectual cultural thought has always been controversial, so anti-intellectual culture has been redefined in this paper, and given a positive perspective, self-made web-ensemble programs provide a field for the anti-intellectual cultural thought of the new era, so that multi-thinking can be expressed. Multiculturalism is paid attention to, which makes the audience more tolerant to the minority marginal groups, criticizes the cultural hegemony phenomenon and subverts the traditional old-fashioned regulations. These are the positive effects brought by the redefinition and dissemination of anti-intellectual culture. Another distorted definition is meaning construction. The meaning construction theory model is a model to describe the cognitive process of the audience, is to study the influence theory on the audience, is not to describe the re-construction of the meaning of things, meaning and construction can not be separated to talk about. Both are a whole noun. The influence of culture is because it affects the ideology and attitude of the audience, and then the behavior of the individual, and builds a model of the significance of the anti-intellectual culture to the self-made web comprehensive program. It provides valuable suggestions for the future development and the influence of anti-intellectual culture on the audience.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
[Abstract]:Home-made web-ensemble programs entered a golden age in 2016, with a variety of numbers and, more importantly, their own cultural characteristics. In particular, such programs as "strange flowers", "Xiaosong Qiqi" and "Mars Intelligence Agency" continue to be popular with viewers for many seasons, thus forming a comprehensive IPP, so it is very valuable to study the cultural connotation of self-made ensemble. Through the observation of the popular home-made web-ensemble program, it is found that anti-intellectual culture is an important culture contained therein, and that the traditional definition of anti-intellectualism is a kind of suspicion and social ideological trend against knowledge and intellectuals. Is an attitude that exists in culture and thought. However, the anti-intellectual culture in the self-made net comprehensive program is spreading multiculturalism, advocating pluralistic thinking and perspective, and speaking for the non-mainstream people of subculture. Its subversion and criticism can promote the development of human society towards more diverse elements. Therefore, this paper sets up a theoretical model of meaning construction to explore how the anti-intellectual culture in self-made ensemble programs affects the audience. Anti-intellectual cultural thought has always been controversial, so anti-intellectual culture has been redefined in this paper, and given a positive perspective, self-made web-ensemble programs provide a field for the anti-intellectual cultural thought of the new era, so that multi-thinking can be expressed. Multiculturalism is paid attention to, which makes the audience more tolerant to the minority marginal groups, criticizes the cultural hegemony phenomenon and subverts the traditional old-fashioned regulations. These are the positive effects brought by the redefinition and dissemination of anti-intellectual culture. Another distorted definition is meaning construction. The meaning construction theory model is a model to describe the cognitive process of the audience, is to study the influence theory on the audience, is not to describe the re-construction of the meaning of things, meaning and construction can not be separated to talk about. Both are a whole noun. The influence of culture is because it affects the ideology and attitude of the audience, and then the behavior of the individual, and builds a model of the significance of the anti-intellectual culture to the self-made web comprehensive program. It provides valuable suggestions for the future development and the influence of anti-intellectual culture on the audience.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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